Lighting Design & Specification

Liteline ProfileLine Goyette 

The beginnings of a successful company are often the result of a happy confluence of circumstances where intuition, knowledge, economic or social factors and, it must be said, a certain amount of luck all come together.

I have met several members of the Silverstein family on various occasions, and each time I have seen a fire burning in their eyes — a fire of passion and pleasure. Here, work, family and leisure are interrelated, and after meeting president Steve Silverstein I might even add that it could be genetic.

Three children, Daniel, Mark and Sarah, are actively involved in the business their parents founded in 1979, but it’s Mark, VP Sales and Marketing, who tells me the story that brought me to their facility. Steve will join us during the visit, part of which takes place around the old family dining table, around which the family still gathers. But instead of sharing meals, they now share business plans and goals for the future.

Photo: L-R: Liteline’s Steve, Mark, Daniel and Sarah Silverstein

The economic context

One can read on the company website that in the late 1970s there was a need for an aftermarket lens replacement for fluorescent fixtures. Since every fluorescent fixture was built with slightly different dimensions, it was exceptionally challenging for electrical distributors to supply replacement lenses. Steve Silverstein, Liteline's founder and president, started offering distributors the simple service of small run custom fabrication with quick delivery.

The serendipitous moment

“I started the business out of my van. I like to say that I am an ‘overnight success’ after 40 years. At the time I already knew something about the lighting business and was thinking of becoming an agent, but you need a line to start with. I came across a good line while spending time surfing in southern California, but couldn’t become an agent for them, so they said ‘Buy the company.’

“Driving home from California, I stopped in Chicago, parked in front of the factory, changed my jeans for a tie and bought a vanload of products. I drove to Toronto and sold the whole load to an independent electrical distributor. I then called a freight forwarder and ordered a lot more products.

“At the time my wife and I were living in a 800 sq ft apartment. I had no idea where I would put the products, but I just knew I had to buy them. Life is full of happy surprises: my wife told me that she had just found a warehouse that same morning, so I unpacked the truck myself. Each bag weighed 53 pounds and I had to carry them to the end of the warehouse.’’

Today the company has grown far beyond its humble owner/operator beginnings. Liteline is a vertically integrated manufacturer of residential and commercial lighting fixtures and lamps. The head office is in the GTA, in a new 160,000 sq ft. manufacturing and distribution facility. Since 1982, Liteline has also had a second distribution warehouse in Vancouver, BC. The company has skilled and knowledgeable agents in every province across Canada and the U.S.

The special touch of the second generation

Mark Silverstein tells me the children always recognized while growing up that joining the family business was an option and not an obligation. “We always knew what was happening at the office, but we had our own lives and experiences.”

“With technology changing so rapidly,” says Steve, “it’s nice to have the younger generation involved. We’ve responded to the rise of LEDs by becoming a technology company that develops integrated lighting solutions.”

Find out more about Liteline: www.liteline.com.

Line Goyette is Managing Editor of LDS; lThis email address is being protected from spambots. You need JavaScript enabled to view it..

Changing Scene

  • Prev
Stanpro (Standard Products Inc.) announced the start of its 60th anniversary celebrations. ...
The third edition of UL 8802, Outline of Investigation for Germicidal Systems, introduces a new ...
Effective August 1st, 2021, Resilient Sales Corp, led by its Principal Sean Atkinson, will serve as ...
GE Current’s all-new Daintree Controls software platform allows users to manage building portfolios ...
Acuity Brands, Inc. has announced its Care222® filtered far-UVC module with patent-pending ...
Please join Liteline Corporation in welcoming a new addition to their United States team!
 Leviton Canada have announced that the company has been certified as a Great Place to Work® ...
LEDVANCE, the makers of SYLVANIA general lighting in the United States and Canada, recently ...
Skyview Capital, a global private investment firm, announced that it has acquired the Digital ...
This week, the Illuminating Engineering Society (IES) announced its 2021 Society Awards for ...

Design

  • Prev
In Discovering Japandi Part 1, we began our discussion of the design world’s intersection of ...
The Montreal Casino's major enhancement project consisted of replacing some 300 existing High ...
Could we enjoy starry skies in our cities again? Arguably yes. The actual number of visible stars ...
A new dramatic lighting display on the ceiling of the Complexe Guy-Favreau now welcomes guests, ...
Legrand announced the publication of research showing its Indigo Clean® light disinfection ...
Whitecap Dakota First Nation has created a destination resort like no other in Saskatchewan ...
The Lighting Control Innovation Award was created in 2011 as part of the Illuminating Engineering ...
Originally designed by Quebec architects Rogers D’Astous and Jean-Paul Pothier in 1967 at the time ...
One of the integral elements that contributes to authentic design is values–knowing what ...
A combination of stunning design, a spectacular desert setting, and exceptional architectural ...

LED Technology

  • Prev
Scientists at the Circadian Light Research Center have identified the narrow band of blue light ...
Unless you’ve been living on a deserted South Pacific island prior to March 2020, you know that ...
This summer EiKO is launching its Z10 product offering. I know, what is Z10 other than the sports ...
A new report by the IEA 4E Solid State Lighting Annex provides a look across the body of literature ...
While “circadian lighting” varies in definition, it generally refers to design that uses intensity ...
Heliospectra announced the release of two new guides with focus on energy-savings, incentives, and ...
The lighting controls market, anecdotally, is a significant growth segment within the lighting ...

New Products

  • Prev
The eLumigen High CRI C1D2 LED Fixture is the ideal light source replacement for Paint Booth, ...
The eLumigen LED Linear Vapor Tight fixtures are designed for installation at mounting heights of ...
Introducing the new in-sourced, upgraded, and expanded vapor tight LED High Bay -- the ...
These new controllers offer indoor or outdoor ON/OFF, photocell, dimming, scene and color tuning ...
LEDVANCE, the makers of SYLVANIA general lighting in the United States and Canada, has released the ...
EiKO's Z10 intelligent sensor fixture comes with wireless controls and many more features.  
Stanpro’s L2WMG is a LED linkable wrap that is perfectly suited for utility rooms, corridors, ...
Visioneering’s new Bevel features a contemporary design that provides subtle architectural flair to ...
Lumenwerx announces Pivot, a next-level architectural 48V Magnetic Track System with integral ...
Luminis has released its Scena family of exterior luminaires. The elegant surface mount fixtures ...
Kerrwil Publications Great Place to Work. Certified December 2019 - December 2020

538 Elizabeth Street, Midland,Ontario, Canada L4R2A3 +1 705 527 7666
©2021 All rights reserved

Use of this Site constitutes acceptance of our Privacy Policy (effective 1.1.2016)
The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Kerrwil