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Canada Light Expo: Canada’s Lighting Market, Key Buyers & B2B Buyer Insights
In the lighting industry, business growth is no longer driven by visibility alone. It is driven by access to the right buyers, the right conversations, and the right decision-makers. For companies operating across lighting manufacturing, technology, design, and solutions, understanding who the buyers are is just as important as understanding what they buy. Canada’s lighting market is evolving rapidly. Sustainability mandates, smart infrastructure investments, energy-efficiency regulations, and design-led development are reshaping demand. Behind every major lighting purchase today is a group of informed, purpose-driven buyers who evaluate solutions not only on cost, but on performance, compliance, innovation, and long-term value. This article explores the key buyer segments active in Canada’s lighting ecosystem, what drives their purchasing decisions, and why engaging with them strategically is essential for B2B growth.
Sponsored Content
40 Years of Designed-Focused Lighting
Magic Lite has delivered design-focused lighting that helps you create polished, professional spaces. Specify versatile solutions that support your vision, simplify selection, and deliver consistent performance from plan to install. With fast shipping and dependable warranty support, Magic Lite keeps projects moving and clients confident. Customizable lighting. Fast shipping. Backed by warranty…Read More
Changing Scene
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Wow Lighting and Controls Announces Kelly Bichel as New Distributor & Contractor Sales Representative, Calgary
Wow Lighting and Controls is excited to welcome Kelly Bichel to the Wow Lighting Calgary team as a Distributor & Contractor Sales Representative. Kelly brings over 15 years of experience in wholesale distribution and lighting agency sales. His extensive background in the industry gives him a deep familiarity with both distributor and contractor markets, making… Read More…
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Stanpro Announces Nicole Griffo as New Ontario Sales Manager
Big news for Stanpro’s team, and very well deserved. Stanpro is excited to announce Nicole Griffo as their new Ontario Sales Manager. Since 2024, Nicole has been leading the Greater Toronto Area with energy, strategic vision, and an exceptional ability to build strong partnerships across their distributor network. Her impact on Stanpro’s sales growth and… Read More…
Sponsored Content
Brilliant Lighting, Seamless Control.
Liteline brings the simplicity of DMX control to small-aperture, full-color point source lighting, from rich RGB accents to powerful tunable white. Designed for seamless integration across lighting layouts, fixtures can be individually addressed through constant-current DMX decoders or grouped together within a single system. The result is greater flexibility and control, with full-spectrum color tuning and smooth, flicker-free dimming from 100% to 0%, with no dropout.
Explore DMX compatible fixtures here.
Design
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EB Horsman: A Practical Guide to LED Lighting for Hotels & Hospitality Spaces
Lighting plays a bigger role in the guest experience than most people realize. It sets the mood the moment someone walks through the door, affects how comfortable a room feels, and even influences how guests perceive cleanliness, safety, and quality. Done well, lighting helps create the kind of space that feels familiar and welcoming –… Read More…
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Concordia University Upgrades Their Sports Field Lighting with LEDVANCE Fixtures: Canadian Lighting Project
Concordia University in Montreal supports more than 45,000 students from 150 countries and is home to the Concordia Stingers athletics program. With varsity sports ramping up in the fall when daylight hours shrink, Concordia needed a field lighting system that could deliver consistent performance for games, practices, intramurals, and community use. At the same time,… Read More…
New Products
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Arani: Swivel Gimbal 4” | 5CCT Variable | 750 Lumens | Round | Black | V4
Arani’s LED Swivel Gimbal combines modern style with precision lighting control, all in a fixture that’s simple to install. Designed with a fully adjustable swivel mechanism, it allows both horizontal rotation and vertical tilt—giving you flexibility to highlight artwork, accent architectural features, or simply set the perfect ambiance. Versatile and durable, this fixture is ideal… Read More…
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LightForm: Moooi Luminora Light – Suspended Luminaire
Luminora Light by Cristina Celestino for Moooi reimagines Murano glass grandeur through the lens of the golden ratio, seamlessly blending traditional craftsmanship with contemporary design. Its sculptural, floating form transforms light into an artful structure, striking a balance between simplicity and complexity. The transparent, flexible LED tubes and V-shaped diamond optical pattern create a mesmerizing interplay… Read More…
Lighting Design & Specification
This special bi-monthly digest has the broadest reach of those that are involved in all aspects of the electrical lighting design and specification industry across Canada. LDS is designed to provide lighting professionals insight and intelligence on those developments in the industry that effect design and specification. From corporate news to new technologies, products and insightful opinions, LDS will become your first read in the lighting industry in Canada. Published bi-monthly on Thursdays.
