Philips Hue Introduces the Play Wall Washer for Immersive Entertainment Lighting & Scales up With Hue AI Power Assistant
July 1, 2025
Philips Hue: Immersive Entertainment & New AI Assistant
Signify introduces adaptive, intelligent new features for Philips Hue that represent the next evolution in how users experience, shape, and interact with light at home.
The Philips Hue Play wall washer makes entertainment lighting more immersive and design-forward than ever, while a new generative AI assistant gives users the power to create deeply personalized lighting that reflects their ever-changing moods, styles, and moments.
Philips Hue Play Wall Washer Impresses with the Light On or Off
Philips Hue introduces the Play wall washer, an immersive wall washer that uses exclusive ColorCast projection technology to deliver vibrant, wide-angle gradients and lighting effects. Its elegant, compact aluminum form is designed to impress even when the light is off.
When syncing to games, movies, or music, the Play wall washer reacts in real time with rich full-color gradients and stunning effects. Hue’s dynamic entertainment algorithm enhances realism and spatial immersion, while users can change the projection area by positioning the device closer or further from the wall. When not syncing, the Play wall washer transitions seamlessly to dynamic ambient light, blending beautiful color with a modern look.
With its premium matte aluminum design and transparent projection window, the Play wall washer is a cut above typical plastic entertainment lighting devices. More like a piece of beautifully designed furniture than a tech gadget, the Play wall washer is truly lighting designed to be seen.
Philips Hue’s Play wall washer offers easy setup and control through the Hue ecosystem. Users can personalize features such as intensity, speed, brightness, and positioning. An intuitive 3D drag-and-drop feature in the Hue app enables precise customization of light positioning and direction. Hue Play wall washer works seamlessly with the Hue HDMI Sync box, TV and PC Sync apps, all Hue accessories, and voice assistants such as Amazon Alexa, Google Assistant, and Apple HomeKit.
The Play wall washer will be available in June 2025 in Canada in black for CAD $289.99 each and CAD $499.99 for a two-pack.
The Hue Play Wall Washer is a bold step toward our vision of lighting as a cornerstone of immersive entertainment. Its sleek design and powerful light projection transform everyday spaces into dynamic, content-driven experiences.”
John Smith,
Business Leader for Philips Hue at Signify.
Philips Hue’s First Generative AI Assistant Coming this Summer
At the beginning of 2025, Philips Hue announced its first generative AI assistant. The AI assistant understands context to bring AI-powered lighting to life. Users simply type or speak their mood, style, or occasion, and the assistant instantly recommends an existing scene or generates a new one if there’s no good match or the user requests it.
This marks a new era in smart lighting. Our AI assistant is just the beginning of a smarter, more intuitive home experience.”
John Smith,
Business Leader for Philips Hue at Signify
The assistant will be rolled out in Canada and US by the end of August. New features coming later this year include creating schedules and automations, and in-app support via a chatbot.
