Moooi Invests in Authentic Design with The Button

LDS thebutton mooi 400

Dec 13, 2019

Moooi believes in good design and the sustainability of the creative processes that lead to good design. Design brands and designers deserve protection to keep creating new products and investing in marketing their designs.

Born in the secret labs of Moooi, we’ve created The Button. This charming Button is a personal safe-keeper of investing in authentic design. The Button is a hi-tech superhero with NFC-technology that will accompany every Moooi design. It may be small, but don’t let its size fool you as it gives designs their unique identity and acts as proof of authenticity.

Nowadays, mass production and counterfeiting are becoming more and more common. The process of designing, producing and marketing a new authentic design takes time. During that time, it’s easy for counterfeiters to copy and reproduce the design and flood the market with cheap imitations. Fighting these malpractices often feels futile due to large counterfeit manufacturers and distributors keeping a low profile or countries where counterfeiters aren’t prosecuted.

Moooi realized that instead of fighting off copies, the smarter choice would be to shift the focus on emphasizing their own designs. Protecting Moooi designs with clever technology, while providing proud Moooi product owners digital proof of their investment. And just like that, The Button was born. The digital safe keeper of an investment in the future of authentic design.

The button works with NFC-technology, that due new Secure Unique NFC message feature, cannot be copied. Scanning The Button can be done with an NFC compatible device (smartphone and/or tablet) and the Moooi app that can be downloaded from iTunes and the Google Play Store.

Go HERE for a tutorial on The Button

Related Articles

  • |

    Lumenpulse: Lumencore Recessed Opticolor+ Nano Downlight

    The Lumencore Recessed Opticolor+ Nano Downlight is a high-performance, colour-changing interior LED luminaire. This versatile three-in-one fixture offers Dynamic RGBW Colours, Dynamic White with Dim-to-Warm, and Premium Static White, all while upholding Lumenpulse’s quality of light and precision. Features include – High Performance White Light: Adapt your lighting experience to the rhythms of each space with Opticolor+, with static, dynamic, or dim-to-warm white light options selectable right in the field. An Array of Optics: Available with an industry-leading 15° Narrow Spot, as well as a 25° Narrow, 25° Narrow Facetted, 40° Medium, 40° Medium Facetted, 60° Wide, 60° Wide Facetted, 80°Very Wide, and an 80° Very Wide Facetted. High CRI (Up to 95+): With high CRI across white light CCTs from 2700K-5000K, Opticolor+ accurately and vividly renders colours, making spaces look natural and appealing. In-Field Flexibility: Discover endless possibilities with Lumencore, choosing from a stunning array of trims and finishes, outputs, optics, and accessories, all easily interchangeable in the field. 5-Year Limited Warranty: Enjoy peace of mind with Lumenpulse’s comprehensive 5-year limited warranty covering the entire assembly.

  • | | | |

    SATCO|NUVO: New Sylas Decorative Collection

    Embrace the beauty of organic design with the Sylas Collection, a whimsical light sculpture that redefines the art of lighting. Its free-form silhouette is comprised of a fluid-like, sculptural frame evoking a sense of movement and creativity. Available in matte black or polished nickel, it brings a bold yet elegant presence to your home, transforming any space into a work of art. Perfect for those who appreciate the unexpected, Sylas offers a striking balance of artistic freedom and sophisticated style, creating a captivating focal point in any room.

  • |

    Eralux: LAGO – Architectural Wall Sconce

    Eralux is excited to release their newest innovation — the LAGO wall pack. This sleek and modern fixture defines new possibilities for architects and designers, offering a bold blend of form and function. Designed with versatility in mind, LAGO delivers exceptional lighting performance while maintaining a clean, architectural aesthetic. Whether used to highlight building facades or enhance exterior pathways, LAGO is built to elevate every project it touches. At Eralux, they believe lighting should do more than illuminate — it should inspire. The LAGO wall pack is engineered with efficiency, durability, and design flexibility at its core, making it a standout choice for commercial and institutional applications. Eralux invites lighting professionals to connect with their local Eralux representatives and discover how LAGO can bring a new dimension of light to your next vision.

Changing Scene

Design

  • Canada Light Expo: Energy Efficient Lighting Solutions for Modern Businesses

    Canada Light Expo: Energy Efficient Lighting Solutions for Modern Businesses

    In today’s competitive business landscape, organizations are constantly seeking ways to reduce operational costs, improve sustainability, and foster productive work environments. Among the most impactful yet often overlooked areas of optimization is lighting. As businesses strive to balance profitability with environmental responsibility, energy efficient lighting has emerged as a strategic investment rather than just a utility… Read More…

  • Eralux: Lighting Project – Creative Office – Elevating Office Design with Flexy

    Eralux: Lighting Project – Creative Office – Elevating Office Design with Flexy

    Lighting plays a crucial role in shaping the ambiance and functionality of any space, and this office project is a perfect example of how innovation meets design. Featuring Flexy by Eralux, this stunning installation brings a dynamic and fluid lighting solution that enhances the architectural elements of the space. With its flexible, continuous illumination, Flexy seamlessly integrates… Read More…

New Products

  • RENO Lighting: Story J-Type Architectural Track Heads

    RENO Lighting: Story J-Type Architectural Track Heads

    RENO Lighting’s STORY Series Juno Track Light luminaire offers a unique integrated built-in driver and anti-glare design, simple and stylish. The J-Type track light head offers an adjustable, scalable lighting solution for residential and commercial applications. The structural arm provides a wide range of motion and maintains placement for precise illumination. Perfect for retail locations… Read More…

  • Liteline: SIGMA 2 Trimless – Designed to Disappear

    Liteline: SIGMA 2 Trimless – Designed to Disappear

    Let the ceiling disappear and the lighting do the talking with the all-new SIGMA 2 Trimless. Featuring a redesigned push-button clip, the fixture’s trim is secured directly into the mudding adapter, delivering a flush, plaster-integrated finish with no visible trim. The result is an uninterrupted ceiling, backed by the performance SIGMA 2 is known for. This… Read More…