Lighting Design & Specification

June 22, 2022

LDS Current NEW logo 400Current™ (formerly GE Current, a Daintree Company) has unveiled a new brand identity following the acquisition of Hubbell’s Commercial & Industrial (C&I) Lighting business. The enterprise brand—formally introduced at LightFair 2022—unites the companies under a single identity with one purpose: To deliver the innovation customers require, with solutions that create inspiring, efficient and safe environments. 

“We have taken a major step forward in bringing these two businesses together to provide our customers with the industry’s most expansive and versatile portfolio of lighting and controls solutions,” explains Manish Bhandari, President and CEO, Current. “Our new brand reflects this boldness and versatility, while communicating our shared focus on delivering value to our customers across multiple industries and applications. Our purpose is to make a difference for the planet and people’s lives with advanced lighting and intelligent controls. This ethos is also fully embodied in our ‘Always On’ tagline.” 

Current products dramatically improve lighting quality, reduce energy demand to support cleaner air, and have become synonymous with reimagined physical spaces. The history of the company demonstrates decades of trusted quality and reliability. The new Current further emphasizes an innovative new-product based organization that focuses on bringing customers the best possible range of novel approaches and technologies. Current’s portfolio includes 35 industry-leading product brands, including the iconic GE brand, each offer a unique value proposition. 

“Our new logo, with a subtle nod to the shape of an LED chip, speaks to our 140 plus years of delivering innovation. The nesting circles and squares evoke the balance and synergy of artistry and technology embodied in lighting and controls, and symbolizes the company’s ability to innovate and scale quickly,” says Jim Benson, Vice President of Enterprise Marketing and Communications. Perhaps most importantly, it suggests illumination, moving out from a central source representing the focus of all we do: our customer.”  

 

Changing Scene

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Changing Scene

 

Celebright Inc. RecallProduct: Celebright Lighting System

Issue: Consumer products - Electrical hazard

What to do: Immediately unplug the product and contact Celebright Inc. to have the product retrofitted with certified components.

This recall involves Celebright Lighting System identified by model number CLC-02 and a serial number range from 201001006 to 201003428.

Issue

The affected product does not meet CSA specification requirements, posing a safety/electrical hazard.

As of March 11, 2022, the company has received no reports of injuries or incidents in Canada

Read More


 

Design

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LED Technology

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New Products

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GE Current, a Daintree Company has announced its newest wireless lighting controls components, the ...
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The LA2 Slim Rings are LightArt's answer to projects where size matters. However you choose to ...
This new flush mount offers clean lines and a wonderful semi-opaque diffuser that adds flair ...
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