EFC Announces the Launch of its New Brand Identity

EFC Logo

 

June 4, 2018

Electro-Federation Canada (EFC) announced the launch of its new brand identity last Wednesday at its annual conference in Vancouver, BC. This rebrand is part of EFC’s strategy to prepare the association for the future so that it remains in step with the changing dynamics of the Canadian electrical market. 

“This change marks a strategic pivot in our future direction,” said Carol McGlogan, President & CEO, EFC. “Our industry is on the verge of big changes and our new brand identity reflects the advancing market. Our products have become an important backbone for developments in Intelligent Buildings, Smart Homes, Industrial Automation, Electrification, Digitalization and other key areas. It’s an exciting time to be part of this industry – and our new brand position and marketing initiatives will seal the appeal!”

As part of this launch, EFC has introduced a new logo, updated the vision and mission statements to better reflect EFC’s value proposition to members, and created new collateral – such as our new weekly newsletter – to augment the change. Over the next few weeks, EFC will roll-out a number of other tools, including a fully-bilingual Website with enhanced functionality and an industry video that profiles industry innovation. ​​​

Click here to download EFC’s new logo assets

Display the logo on your corporate website using the “Proud Member” graphic (available in English and French). Direct the online graphic to the EFC website: www.electrofed.com – new site launching soon! 

Related Articles

Changing Scene

  • Dec 5, 2025 - Liteline Announces Improvements to Production Facilities to Provide Even More Made in Canada Lighting Solutions

    Liteline Announces Improvements to Production Facility to Provide Even More Made in Canada Lighting Solutions

    Liteline has announced the transformation of their Production Facility! What was once home to their Safety and Performance Test Labs has now been completely repurposed. With those labs relocated and renovated, Liteline’s production team has taken over the space to expand their in-house capabilities, everything from assembling fan favorites to building custom configurations. In this… Read More…

  • Dec 4, 2025 - Wow Lighting and Controls Announces New Partnership with Eterna Light

    Wow Lighting and Controls Announces New Partnership with Eterna Light

    Wow Lighting and Controls is excited to welcome Eterna Light to their lighting family! A Canadian manufacturer based in Côte Saint-Luc, Quebec, Eterna Light specializes in high-end architectural luminaires for commercial, hospitality, and retail projects. Their broad lineup includes downlights, cylinders, track lighting, and advanced backlighting solutions, all designed to bring flexibility, performance, and timeless… Read More…

Design

  • Understanding IK Ratings: Why Impact Resistance Matters in LED Lighting

    Understanding IK Ratings: Why Impact Resistance Matters in LED Lighting

    When selecting your lighting fixtures, performance, efficiency, and longevity are often top priorities. But there’s another critical factor that’s sometimes overlooked — impact resistance, measured by an IK rating. Whether your lighting is installed in a rugged industrial facility or an exposed outdoor environment, understanding IK ratings ensures your fixtures can handle the job safely… Read More…

  • Understanding Melanopic Lighting for Improved Indoor Environments

    Understanding Melanopic Lighting for Improved Indoor Environments

    Light plays a crucial role not only in our ability to see but also in regulating our internal body clock, sleep patterns, and overall well-being. Traditional lighting design primarily focuses on visual comfort and task illumination. However, recent advancements have shed light on the concept of melanopic lighting, which specifically targets the non-visual effects of… Read More…

New Products

  • RENO Lighting: AURA Series – Mini Linear Recessed Spot Light – RENO-LRSL-5CCT-8W-WH

    RENO Lighting: AURA Series – Mini Linear Recessed Spot Light – RENO-LRSL-5CCT-8W-WH

    RENO’s AURA Series Mini Linear Recessed Spot Light offers sleek, unobtrusive lighting with powerful, focused illumination. Ideal for modern interiors, it seamlessly integrates into ceilings or walls, providing a minimalist aesthetic while enhancing the ambiance. Perfect for highlighting art, architectural details, or creating mood lighting in any space. Engineered with a distinctive, deeply set light… Read More…

  • EB Horsman: Philips LED Lamps & TLED Tubes – Efficient Lighting Solutions for Any Space

    EB Horsman: Philips LED Lamps & TLED Tubes – Efficient Lighting Solutions for Any Space

    Looking to upgrade your lighting with high-efficiency LED solutions? Philips offers a wide range of LED lamps and TLED retrofit tubes that deliver energy savings, long life, and professional-grade illumination for commercial and residential projects. Philips LED lamps provide consistent brightness and excellent color rendering, making them ideal for offices, retail environments, warehouses, and homes.… Read More…