VEROZZA: Gaining Momentum & Marketshare 2023

February 15, 2023

While the last few years have been tumultuous for the lighting industry overall, due to ramifications from the pandemic, one fledgling lighting company has been slowly and steadily building brand awareness and faithful clientele from both the high-end residential as well as the commercial lighting sectors.

Since signing an agreement to become the North American global partner of Swiss company NEKO LightingVEROZZA has been quietly ramping up its product line from its headquarters in Montreal, Canada. With the pandemic putting a global pause on in-person meetings at trade shows and sales rep road trips during 2020 and early 2021, the VEROZZA brand may have seemed to have been flying under the radar, but in actuality, it has been amassing a following of loyal customers who have specified the products and loved the results on their projects.

In 2021, VEROZZA appointed lighting veteran Eric Borden as President & CEO to expand the brand further. Borden has spent four decades in commercial (Halo, Juno, Teron) as well as residential (Sea Gull Lighting and Kichler) lighting — and that cross-category experience is something many of the company’s lighting agents share as well. Familiarity with the unique needs of custom homebuilders and the commercial spec community has given VEROZZA an edge over the competition.

Offering a variety of high-performance lighting solutions to architects, engineers, interior designers, lighting designers, specifiers, and contractors, VEROZZA is increasingly becoming known for incorporating the latest developments in LED technology into its competitively priced product line. This is not a me-too strategy; there are distinct advantages and differentiators that make the company stand out.

Borden points to the success of the FUSION Downlight Series, comprised of ultra-miniature recessed luminaires, as an example. With FUSION, it is possible to create a round beam from a line of LED downlights with high efficiency up to 2289 lumens for 22 watts at 104 lumens/watt. There is a complete product family for multiple applications: Fixed, Adjustable, Ambient Lighting, Wall Washer, Spotlight, and a Combo Down-Spot with Trim and Trimless.

Verozza Game and Sugar Line

The low-profile MODULINE magnetic track system is another stand-out. Fixtures attach magnetically into the 1-inch track for easy installation and design flexibility. The track can be surface-mounted, suspended, or recessed into ceilings or walls, allowing for designs not previously possible with traditional track systems. MODULINE fixtures can be interspersed to highlight and accent artwork, signage, or workspaces as needed for commercial, hospitality and restaurant applications.

The GAME and SUGAR surface and pendant collections have also been especially popular with specifiers due to their versatility: they can be ceiling- or wall-mounted as well as suspended; have diameters of 14, 18, 24, and 36 inches; and contain a microprismatic lens. GAME is offered in a choice of two finishes (Black and White), while SUGAR is available in four finishes (Black, White, Black and Gold, and White and Gold). “Not only do they perform well, but they have a low UGR glare rating,” Borden stated.

In 2022, when trade shows returned to more normal levels in attendance, VEROZZA received a lot of positive attention from specifiers unfamiliar with the brand. “We exhibited at LEDucation this past spring in New York City. It was wonderful to have people stop by our booth from all over the world,” Borden said, adding, “We were also at LightSpec West in California this fall, which was also very successful for us.”

To bring the brand in front of the custom, high-end residential builder community, VEROZZA relies on its rep network and exhibits at the twice-yearly Lightovation-International Lighting Show in Dallas. AV integrators is another market that VEROZZA has targeted with success. “In this diverse world we live and work in, we see the importance of branching out,” Borden remarked.

Verozza Fusion Series

The hard work over the past few years is paying off. “I think we’re getting there,” he stated. “In our niche and in our world, we’re gaining awareness.” The company is also currently looking for a regional sales manager as well as expanding its rep network.

Shipping is fairly quick, coming out of Montreal as well as a smaller facility in New Jersey. For 2023, Borden forecasts continued growth in new products as well as enhancements to existing lines. “We’d like to extend our thanks to our current supporters and welcome new VEROZZA lovers.”

VEROZZA is exhibiting at Lightovation (January 10-13) at the Dallas Market Center and at LEDucation (March 7-8) in New York City.

 First published here (link)

Related Articles

Changing Scene

  • Leviton Expands Camargo Manufacturing Facility 80,000 square feet in Chihuahua, Mexico

    March 30, 2023 Breaks ground on 80,000 sq. ft. production facility to support growing customer needs  Leviton recently announced the expansion of its manufacturing facility in Camargo, Mexico. About the Camargo Facility Expansion The over 80,000 square foot facility will house several new production lines and a distribution center for more efficient operations, as well… Read More…

  • Universal Douglas Closes Doors

    March 29, 2023 Almost two years to the day that Panasonic Corporation sold Universal Lighting Technologies and Douglas Lighting Controls to Los Angeles-based private equity firm Atar Capital comes news that the recently rebranded Universal Douglas business is expected to stop all operation in July. According to a letter sent to its customers and reprinted on The Edison Report, the company is “committed… Read More…


  • Light at Night and the Inequality Gap: Progress and Challenges

    Light at Night and the Inequality Gap: Progress and Challenges

    March 9, 2023 In December 2021, the DLC hosted a webinar that explored issues related to “Bridging the Inequality Gap” in outdoor nighttime lighting. The conversation introduced research on how lighting contributes to discrimination and inequity in underrepresented communities, and generated heightened interest among attendees. To follow up on the research and work presented, the DLC sat… Read More…

  • LIT Design Awards Light Art Project Winner: Integral Group

    LIT Design Awards Light Art Project Winner: Integral Group

    December 19, 2022 Prize(s) Winners in Light Art Project Company Integral Group Lead Designers Ellie Niakan + Catherine Chan Photo Credits Catherine Chan Completion Date December 21, 2021 Project Location New Westminster, British Columbia, Canada Although appearing as solitary, trees are connected to one another through vast underground systems known as mycorrhizal networks. Through these hidden systems—a symbiotic relationship between plants… Read More…

New Products

  • Introducing LED-integrated Wine Rack System from MP Lighting

    Introducing LED-integrated Wine Rack System from MP Lighting

    March 23, 2023 Wine enthusiasts, sommeliers, and casual appreciators alike can all agree: wine is delicate. The naturally occurring chemicals in the wine can be disturbed by many environmental factors, mainly heat, lighting, and vibrations. To aid in the prevention of these factors spoiling the wine, wine racks can be installed. LED-integrated wine rack systems… Read More…

  • Punctuate with Hyphen. New architectural luminaire system by Fluxwerx

    Punctuate with Hyphen. New architectural luminaire system by Fluxwerx

    March 23, 2023 Fluxwerx makes a break from the ordinary with the launch of Hyphen—a family of discrete recessed and surface luminaires to design, define and leave your mark. With Portal, Fluxwerx pushed past conventional downlights and cylinders in our drive to give designers new and differentiated aesthetic options with innovative optics that maximize visual… Read More…