Smart Home Consumer Study Finds Strong Endorsement of Lighting

January 3, 2019

Consumer sentiment about the smart home is on fire, reports Crimson Hexagon, an AI-powered consumer insights company. The segment has seen exponential growth, with more people than ever talking about smart home technology on social media. Categories like smart lighting are enjoying between 85 and 93% positive sentiment from consumers, who cite the technology’s futuristic appeal and convenience as influential factors. 

A recent study in Crimson Hexagon’s 2018 Consumer Electronics Guide tracked the overall trend of smart home technology and consumer sentiments as they relate to the most popular products found in a smart home. The guide features a number of graphs and charts, showing that consumers largely have an optimistic outlook on smart home technology. 

It wasn’t only post volume that started to jump, as from 2014 to 2017 the sentiment towards smart home technology started to sway, with over 60% of consumers favouring the technology. 

The study looked at the five main components of a smart home: 

  1. lighting
  2. security
  3. HVAC
  4. voice assistants
  5. entertainment

What researchers found was lighting and security dominating the conversation, with voice assistants seeing the most growth over the last seven years. 

“Consumers are increasingly prioritizing efficiency and utility over entertainment and fun for their smart homes,” the study says.

“While smart homes may have begun as intriguing baubles for techies, they have quickly been adopted by a more mainstream audience that is looking for functionality more than futurism.”

The study also evaluated the positive and negative sentiments consumers had towards the five main components of a smart home. Lighting had a commandingly positive sentiment, while more contentious technologies like smart home security didn’t do nearly as well. 

Alongside the sentiment evaluation, the study looked at what drove those positive and negative opinions towards smart home technology. 

“The main reasons people cite for smart home adoption are the futuristic factor, convenience, and energy efficiency. Consumers are excited about the technological innovation, believing that smart homes are part of the future,” the study says.

“Privacy concerns, fears of being hacked, and price barriers prevent some consumers from adopting the smart home trend. Some consumers worry that having a smart home means sacrificing data about their daily habits to tech giants like Amazon and Google,” it continues. 

Download the full report here: pages.crimsonhexagon.com/Consumer-Electronics-Industry-Report.html.

Related Articles


Changing Scene

  • LEDucation 2024 – Concluded with Record-Breaking Attendance

    The LEDucation Trade Show and Conference, organized by the Designers Lighting Forum New York, wrapped 2024 with record-breaking attendance, welcoming more than 10,000 registrants from all aspects of the lighting industry. LEDucation celebrated its 18th year in New York City March 19–20 at the New York Hilton Midtown, becoming North America’s largest annual lighting industry… Read More…

  • Part 1: How Many Studies Does it Take to Change a Lightbulb?

    March 18, 2024 How studies in vision inform lighting standards at Night By Noah Sabatier Changing a light bulb in our home is perhaps the most simple task in which we can still credit ourselves for performing household maintenance. The amount of thought such an operation receives rarely extends beyond looking for the most efficient… Read More…


Design

  • Case Study: Windsor Family Credit Union (WFCU) with Salex SW

    Case Study: Windsor Family Credit Union (WFCU) with Salex SW

    February 6, 2024 Since 1940, WFCU Credit Union is a prominent and forward-thinking financial institution based in Windsor and Essex County. For over 80 years, WFCU has been dedicated to serving Ontario residents, community, organizations, small businesses, commercial entities, and public institutions. Their new headquarters in Kitchener was created as they continue to grow their… Read More…

  • Coaticook Suspended Footbridge: An Ever-Changing Luminous Canvas, Painted by Nature

    Coaticook Suspended Footbridge: An Ever-Changing Luminous Canvas, Painted by Nature

    December 5, 2023 At 170 m (554 ft) long and 50 m (160 ft) high, the Coaticook Canyon Bridge at Parc de la Gorge de Coaticook is one of the longest suspension footbridges in North America and one of the most popular tourist attractions in the Eastern Townships. For several years, the Parc de la… Read More…


New Products

  • Liteline ORBIT 2″ Gimbal Recessed Fixture

    The ORBIT is a 5 watt 2″ gimbal recessed light fixture for retrofit applications, with 360° rotation and 80° tilt. It is a high-performance, easy to install downlight solution that offers good light output, energy-efficiency and streamlined design. Suitable for wet locations and ideal for vaulted ceiling and soffit installations. BodyDurable aluminum body with 360°… Read More…

  • Acclaim Lighting Introduces All-Weather Terra Drum with Multiple Color Options

    Acclaim Lighting introduces the Terra Drum series, rugged, all-weather inground, drive-over ready rated fixtures designed for recessed façade and tree lighting applications.  Available in 15-, 30- and 60-watt versions, Terra Drums have a drive-over rating of up to 6,000 lbs. (2,721kg). They are offered in 2400K, 2700K, 3000K, 3500K, 4000K, Dynamic White (2700K-6000K), Quad Spectrum… Read More…