2021 Q1 Pulse of Lighting Findings

David Gordon New 400

April 6, 2021

By David Gordon

The first quarter of 2021 was an “interesting” challenge for those selling lighting and, at the end of the quarter, industry performance was projected to meet industry predictions made during the fourth quarter of 2020. Channel Marketing Group’s 2021 Q1 Pulse of Lighting Report confirms a rollercoaster quarter.

What made the quarter so “interesting” was the challenges and opportunities that many are facing. Consider …

  • Many faced the impact of COVID-19 in January. As you may recall, COVID-19 transmission and hospitalizations were high in January. This impacted staffing issues for many as well as continued to restrict sales’ access to customers.
  • February ushered in weather issues. This ranged from bitter cold and snow in traditional “winter” states to the “100 year” weather occurrence in Texas.
  • A number of distributors report strong quotations activity, especially for residential opportunities as well as commercial and industrial renovation projects, but  …
  • Supply chain issues ranging from manufacturer production issues in the US to delays for those who source from Asia
  • And let’s not forget about the plethora of price increases that were announced and implemented during the first quarter.

With this as a backdrop Channel Marketing Group conducted its Q1 2021 Pulse of Lighting survey, sponsored by William Blair, a leading equity analyst and private equity firm that follows the electrical industry.  Over 200 distributor, manufacturer, independent manufacturer representative and lighting agent individuals shared their feedback regarding the lighting market. Those who responded, and requested, received a complimentary copy of the results. The report is available for $29 to others.

Key highlights include:

  • Industry sales were essentially flat with Q1 2020 but there are “haves” and “have nots”. Some distributors and manufacturers are excelling with 5%+ growth whereas an equal amount are down more than 5%.
  • Distributors report growth in small to medium-sized projects, mostly focused in the renovation space, as well as they are experiencing growth for industrial lighting The large new construction market continues to nationally show weakness.
  • Acuity was called out as outperforming other conglomerates.
  • Distributor backlogs are up, an indication of sales activity coupled with project delays and manufacturer delivery issues.
  • All audiences project accelerated growth for Q2.
  • The industry experienced average price increases of 3-4% in Q1, with most increases only going into effect in mid-February or March, hence the entire rate of increase was not incurred.
  • 75% of respondents project that there will be continued supplier price increases in Q2 (and since the survey, Philips LightingCooper Lighting Solutions and Hubbell Lightinghave announced increases to take place in May.)
  • Distributors shared their sales ranking of 7 different product categories.

Even though Q1 is typically the slowest quarter for the lighting industry, the flat performance in light of the supply chain disruptions, weather challenges that shortened the number of selling days, continued COVID-19 business interruptions and price increases is encouraging. With DISC reporting a forecasted strong year, the outlook for lighting is positive, albeit it will be in the renovation market for all sectors. The complete 2021 Pulse of Lighting Report is available for only $29.00. It will be emailed to you within 24 hours of payment. 

Source

Related Articles


Changing Scene

  • Noramco-Announces-Samantha-Boernsen-as-New-Regional-Sales-Manager-Winnipeg

    Noramco Announces Samantha Boernsen as New Regional Sales Manager, Winnipeg

    Please join Noramco in welcoming Samantha Boernsen as Regional Sales Manager, Winnipeg! Samantha brings a wealth of experience in the electrical industry, with a strong focus on lighting, marketing strategy, and customer engagement. She has built her career on connecting technical expertise with real-world application, making her a trusted partner to clients and colleagues alike.… Read More…

  • July 7, 2025 - Light Years Ahead SkyView by BIOS Launches in BC with Mac’s II Agencies

    Light Years Ahead: SkyView by BIOS Launches in BC with Mac’s II Agencies

    Mac’s II Agencies is proud to represent SkyView by BIOS Lighting across British Columbia. As the first agency in BC to bring this innovative brand to market, they are excited to help launch a new chapter for SkyView—a new company rooted in cutting-edge science and committed to wellness through light. This addition to Mac’s II Agencies’ lighting… Read More…


Design

  • What You Need to Consider When Choosing Data Center Lighting

    What You Need to Consider When Choosing Data Center Lighting

    When operating a data center, the lighting syst​em is often not the most concerned part. Actually, lighting system performance directly influences whole electricity consumption and operating costs, especially in a 24-hour non-stop data center. This article will delve into the key factors to be considered when choosing data center lighting. For enterprises that are planning to… Read More…

  • Artika: 5 Advantages of Smart Lighting

    Artika: 5 Advantages of Smart Lighting

    Lighting is arguably one of the most important features of any home. Too bright, and it can be abrasive, increasing your sensitivity to light. Too dim, and it hides the unique characteristics of your home and can have adverse effects on your mood. When you design your home, the type of lighting and fixtures you… Read More…


New Products

  • RENO Lighting: Lucid Series Ambient Bi-Directional Luminaire

    RENO Lighting: Lucid Series Ambient Bi-Directional Luminaire

    The Lucid Series Bi-Directional Luminaire is an ultra-slim, contemporary light designed for performance. It provides seamless, dot-free upward and downward illumination with a 50/50 direct-indirect distribution. Its translucent lens creates an elegant, diffused glow resembling natural daylight that brings warmth to any environment.​ Designed for modern, design- forward interiors, the Lucid Bi- Directional Luminaire is… Read More…

  • Eralux: New OCEANO Outdoor Wall Sconce

    Eralux: New OCEANO Outdoor Wall Sconce

    The OCEANO outdoor sconce features an elegant design, offering up and down lighting. With IP65 weatherproofing, it’s built for durability. Its sleek, modern design and robust construction make it perfect for both aesthetic appeal and long-lasting performance in any outdoor setting. Applications: Commercial Entrances | Outdoor Landscapes | Facades | Residential Exteriors Read More…