BeLuce Announces New Representation in BC and AB

BeLuce Canada is happy to announce that the company will have new representation in Alberta and British Columbia as it partners with it’s new agents at AM Agency and AM Pacific Agency effective April 1, 2024.

With over 30 years of industry expertise, AM Agency has been providing invaluable support from its offices in Calgary and Edmonton, and now their recent expansion into the British Columbia market further solidifies their dedication to excellence and growth.

This collaboration marks a new milestone for BeLuce in these regions, together with AM Agency and AM Pacific Agency, the company is poised to deliver exceptional emergency lighting solutions and services to it’s valued customers.

Join BeLuce Canada in extending a warm welcome to AM Agency and AM Pacific Agency as they join the BeLuce family, and they begin an exciting journey of growth and success together.

For more information, visit AM Agency’s website HERE, and BeLuce Canada’s website HERE.

Related Articles

Changing Scene

  • LEDVANCE Expands Ontario Presence with New Specification Agent

    LEDVANCE Expands Ontario Presence with New Specification Agent

    LEDVANCE is pleased to announce the appointment of Sterling Architectural Products Ltd. (Sterling Lights) as their new specification agent in Ontario. This partnership strengthens LEDVANCE’s presence in the region and reinforces their commitment to serving the professional lighting design and specification community with innovative, reliable lighting solutions. With decades of experience and a service-driven mindset,… Read More…

  • May 29, 2025 - Eureka Wins Three 2025 Red Dot Awards for Product Design

    Eureka Wins Three 2025 Red Dot Awards for Product Design

    Eureka is pleased to announce that its Velia, Cirra, and Junction luminaires have each received a 2025 Red Dot Design Award for Product Design. It is the 11th consecutive year that Eureka products have been honored with this prestigious award, which is a testament to the company’s consistency and relentless drive to design exceptional luminaires.… Read More…

Design

  • What is Human Centric Lighting: Benefits & Applications

    What is Human Centric Lighting: Benefits & Applications

    Human centric lighting (HCL) is a kind of illuminated way based on human physical and psychological needs. Its core goal is to imitate the changes in natural light to support the body’s circadian rhythm, improve visual comfort, and enhance mood. The key element of human centric lighting contains dynamic ​color temperature adjustment, adjustable brightness, spectrum… Read More…

  • Mac’s II Agencies: Case Study – Tesoro, Vancouver, BC

    Mac’s II Agencies: Case Study – Tesoro, Vancouver, BC

    At the crest of False Creek, Tesoro stands as a contemporary interpretation of classic luxury, offering 92 exclusive waterfront homes in the heart of Vancouver. Developed by Concert Properties, this 17-story residential tower embraces a distinctly modern character, harmonizing sleek design with timeless sophistication. The vision for Tesoro extended beyond its architectural presence—it was about… Read More…

New Products

  • GVA Lighting: PIXEL GEN2 COLOR CHANGING

    GVA Lighting: PIXEL GEN2 COLOR CHANGING

    PIXEL GEN2 is the second generation of the direct-view PIXEL series, designed for dynamic color effects, low-resolution image displays, and media façades. Built on the award-winning COLOR-STREAM platform, it delivers 16X faster communication than DMX, ensuring ultra-smooth dimming and real-time responsiveness. With INFINITY technology, PIXEL GEN2 supports lighting circuits of up to 1,565 PIXELs, providing… Read More…

  • Cyclone Lighting Introduces New Taji Luminaire

    Cyclone Lighting Introduces New Taji Luminaire

    Cyclone Lighting is excited to announce the release of its new Taji luminaire. Taji’s captivating design features high-performance optics and enhances a variety of aesthetics. Taji’s distinctive, stylish silhouette and slender lines are a refreshing departure from the ubiquitous dome luminaire. The unique flared form maintains a slender, minimalist feel yet provides high-performance optics. The… Read More…