Moooi Invests in Authentic Design with The Button

LDS thebutton mooi 400

Dec 13, 2019

Moooi believes in good design and the sustainability of the creative processes that lead to good design. Design brands and designers deserve protection to keep creating new products and investing in marketing their designs.

Born in the secret labs of Moooi, we’ve created The Button. This charming Button is a personal safe-keeper of investing in authentic design. The Button is a hi-tech superhero with NFC-technology that will accompany every Moooi design. It may be small, but don’t let its size fool you as it gives designs their unique identity and acts as proof of authenticity.

Nowadays, mass production and counterfeiting are becoming more and more common. The process of designing, producing and marketing a new authentic design takes time. During that time, it’s easy for counterfeiters to copy and reproduce the design and flood the market with cheap imitations. Fighting these malpractices often feels futile due to large counterfeit manufacturers and distributors keeping a low profile or countries where counterfeiters aren’t prosecuted.

Moooi realized that instead of fighting off copies, the smarter choice would be to shift the focus on emphasizing their own designs. Protecting Moooi designs with clever technology, while providing proud Moooi product owners digital proof of their investment. And just like that, The Button was born. The digital safe keeper of an investment in the future of authentic design.

The button works with NFC-technology, that due new Secure Unique NFC message feature, cannot be copied. Scanning The Button can be done with an NFC compatible device (smartphone and/or tablet) and the Moooi app that can be downloaded from iTunes and the Google Play Store.

Go HERE for a tutorial on The Button

Related Articles


Changing Scene

  • LEDVANCE Expands Ontario Presence with New Specification Agent

    LEDVANCE Expands Ontario Presence with New Specification Agent

    LEDVANCE is pleased to announce the appointment of Sterling Architectural Products Ltd. (Sterling Lights) as their new specification agent in Ontario. This partnership strengthens LEDVANCE’s presence in the region and reinforces their commitment to serving the professional lighting design and specification community with innovative, reliable lighting solutions. With decades of experience and a service-driven mindset,… Read More…

  • May 29, 2025 - Eureka Wins Three 2025 Red Dot Awards for Product Design

    Eureka Wins Three 2025 Red Dot Awards for Product Design

    Eureka is pleased to announce that its Velia, Cirra, and Junction luminaires have each received a 2025 Red Dot Design Award for Product Design. It is the 11th consecutive year that Eureka products have been honored with this prestigious award, which is a testament to the company’s consistency and relentless drive to design exceptional luminaires.… Read More…


Design

  • The Difference Between Accent, Ambient & Task Lighting: Ultimate Guide

    The Difference Between Accent, Ambient & Task Lighting: Ultimate Guide

    In interior design, lighting is not just about brightening the room. Sensitive lighting layout is the key in the whole aesthetic atmosphere. An outstanding lighting solution will not rely on one type of fixture. Rather, it is through the combination of different types of lighting. Accent, ambient, and task lighting are three basic types of… Read More…

  • Graphic Office Interiors Enhance Their Office Space, Incorporating State-Of-The-Art Lighting Solutions

    Graphic Office Interiors Enhance Their Office Space, Incorporating State-Of-The-Art Lighting Solutions

    Graphic Office Interiors, a renowned office design and furnishings company serving Vancouver Island since 1966, embarked on a unique lighting project for their personal office in Saanichton, BC. This project marked the first collaboration between Kelly Inglis of Mac’s II Agencies and Graphic Office Interiors’ in-house registered interior designer, Laura Harlos. Known for their exclusive Steelcase furniture line, modular moveable… Read More…


New Products