Bringing a Taste of Tokyo to a Russian Mall

December 6, 2016

Retail lighting is transforming the shopping experience at the Vegas super mall in Moscow. It’s one of the largest retail sites in the world, spanning 386,000 m2. Russia’s only themed mall, it contains an amusement park, ice rink, and more. Could Philips help to create a vibrant atmosphere in the mall’s new Ginza shopping area?

The idea was to recreate Tokyo’s famous Ginza shopping street within the mall. As one of the busiest districts in Tokyo, Ginza has a pulsating, vibrant atmosphere. Managers wanted to recreate this atmosphere in the new area and embed it harmoniously into the rest of the mall. To achieve this vision, a lighting solution would have to highlight the distinctive features and materials in each of the 32 separate facades along the 130-metre street.

LED bought the street to life. iColor Cove and iColor Accent Retail lighting fixtures were installed into a variety of surfaces, from acrylic beams and glass shutters to wood and metal panels. Dynamic lighting patterns and colour grazing effects enhance the shopping experience, continuously changing to create different moods as shoppers move along the street.

The iColor Cove MX Powercore high-intensity LED lighting fixtures afford virtually limitless options for filling indoor alcoves and accent spaces with vibrant light. The iColor Accent MX Powercore is a direct view linear LED fixture ideally suited for creating long ribbons of colour and colour-changing effects.

To complete the illusion, sparkling iColor Flex lights twinkle like stars in the night sky, recreating Tokyo’s outdoor shopping experience. The new lighting scheme is strikingly beautiful. And thanks to the energy efficient performance of LED, it is also economical.

The new retail lighting gives a dazzling performance that entertains and amazes shoppers. It brings a taste of Tokyo to one of the most significant retail developments in Russia.

 

Related Articles


Changing Scene

  • LEDVANCE Expands Ontario Presence with New Specification Agent

    LEDVANCE Expands Ontario Presence with New Specification Agent

    LEDVANCE is pleased to announce the appointment of Sterling Architectural Products Ltd. (Sterling Lights) as their new specification agent in Ontario. This partnership strengthens LEDVANCE’s presence in the region and reinforces their commitment to serving the professional lighting design and specification community with innovative, reliable lighting solutions. With decades of experience and a service-driven mindset,… Read More…

  • May 29, 2025 - Eureka Wins Three 2025 Red Dot Awards for Product Design

    Eureka Wins Three 2025 Red Dot Awards for Product Design

    Eureka is pleased to announce that its Velia, Cirra, and Junction luminaires have each received a 2025 Red Dot Design Award for Product Design. It is the 11th consecutive year that Eureka products have been honored with this prestigious award, which is a testament to the company’s consistency and relentless drive to design exceptional luminaires.… Read More…


Design

  • The Residential Contractor’s Guide to Layering Light

    The Residential Contractor’s Guide to Layering Light

    Too often, lighting plans default to the basics: a central ceiling fixture here, a few recessed cans there. Functional? Sure. But memorable? Not even close. That’s where knowing how to layer light comes in — a deceptively simple design principle that adds depth, mood, and polish to every space. With a few strategic choices, you… Read More…

  • 60-Watt vs 100-Watt Light Bulbs: Brightness & Wattage

    60-Watt vs 100-Watt Light Bulbs: Brightness & Wattage

    With the widespread use of LED light bulbs, the replacement and upgrade of different light bulbs have also made the concept of “equivalent wattage” more and more discussed. When comparing 60-watt vs 100-watt bulb, the wattage and brightness are the factors that need to be figured out first. Wattage is used to measure the energy consumption while many… Read More…


New Products