Cycles Gervais Rioux Uses Verozza Lighting Products to Enhance the Customer Experience!

June 29, 2023

Cycles Gervais Rioux has been in business for 33 years. The current location on Avenue du Parc in Montreal, QC Canada has been open for five years offering high-end bicycles, cycling accessories, and providing maintenance services. Gervais recognized that there were some problems. For example, he noticed that the products were not displayed properly. When potential customers looked through the window you could barely see his bikes and accessories. Within the store itself, colors were muted and the products on display were not bright and vivid. There had to be something to improve the look and feel of the store and its products. 

Cycle Gervais Lighting Redesign

Along with an independent lighting design consultant, Gervais took the plunge to brighten his store and its merchandise by using Verozza’s Moduline 48V track system….it was an immediate hit! This helped incorporate both accent and general lighting utilizing a single track system. 

For the payment and accessories space, Verozza’s Sugar collection was used. This added a bit of decorative flair to the store providing much needed illumination at the registers and to the accessory area. The specification and installation of the Sugar fixtures in various diameters also added both visual interest and visual comfort (UGR<19) while adding to a vastly improved employee experience. 

Gervais describes the new design as “liking not only the LED light source but the excellent quality of the Moduline track system and the Sugar decorative fixtures.” He goes on to mention that even his “customers thought that Cycles Gervais Rioux had new products!” 

In addition, not only did Verozza’s Moduline and Sugar products provide a design and lighting solution, but it also “helped his employees by providing a fresh, new environment,” according to Gervais. Even on cloudy days, the store is bright and cheerful. The remodeling’s timing was perfect improving the shopping experience at Cycles Gervais Rioux and increased sales have proven it by providing more effective lighting on the bikes, clothing and accessories. 

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