Smart Home Consumer Study Finds Strong Endorsement of Lighting
January 3, 2019
Consumer sentiment about the smart home is on fire, reports Crimson Hexagon, an AI-powered consumer insights company. The segment has seen exponential growth, with more people than ever talking about smart home technology on social media. Categories like smart lighting are enjoying between 85 and 93% positive sentiment from consumers, who cite the technology’s futuristic appeal and convenience as influential factors.
A recent study in Crimson Hexagon’s 2018 Consumer Electronics Guide tracked the overall trend of smart home technology and consumer sentiments as they relate to the most popular products found in a smart home. The guide features a number of graphs and charts, showing that consumers largely have an optimistic outlook on smart home technology.
It wasn’t only post volume that started to jump, as from 2014 to 2017 the sentiment towards smart home technology started to sway, with over 60% of consumers favouring the technology.
The study looked at the five main components of a smart home:
- lighting
- security
- HVAC
- voice assistants
- entertainment
What researchers found was lighting and security dominating the conversation, with voice assistants seeing the most growth over the last seven years.
“Consumers are increasingly prioritizing efficiency and utility over entertainment and fun for their smart homes,” the study says.
“While smart homes may have begun as intriguing baubles for techies, they have quickly been adopted by a more mainstream audience that is looking for functionality more than futurism.”
The study also evaluated the positive and negative sentiments consumers had towards the five main components of a smart home. Lighting had a commandingly positive sentiment, while more contentious technologies like smart home security didn’t do nearly as well.
Alongside the sentiment evaluation, the study looked at what drove those positive and negative opinions towards smart home technology.
“The main reasons people cite for smart home adoption are the futuristic factor, convenience, and energy efficiency. Consumers are excited about the technological innovation, believing that smart homes are part of the future,” the study says.
“Privacy concerns, fears of being hacked, and price barriers prevent some consumers from adopting the smart home trend. Some consumers worry that having a smart home means sacrificing data about their daily habits to tech giants like Amazon and Google,” it continues.
Download the full report here: pages.crimsonhexagon.com/Consumer-Electronics-Industry-Report.html.
