BrainLit Growing Focus on North American Market
Feb 22, 2021
Swedish company BrainLit is making a rapid breakthrough in the North American market with several important orders for its patented BioCentric Lighting solution. The system recreates the qualities of natural light indoors.
BioCentric Lighting is the solution developed by BrainLit to address the critical lack of access to natural light and corresponding circadian rhythms disruption, which in the long run makes indoor work detrimental to our health. The system recreates the required dimensions of natural light like intensity and spectra, among others, in order to stimulate our biology throughout the course of the day. Several studies show that dynamic light improves sleep and thus decreasing the risk of serious health conditions over time.
“We consider North America as one of our primary markets and to be successful in the US is key for us. Our vision is to improve the overall quality of life for the users of BioCentric lighting and these orders not only encourage us, but also provide us with important references to get closer to our vision,” says BrainLit CEO Niclas Möttus Olsson.
Based in Lund, Sweden, BrainLit is since 2019 also established in New York City. The sales office serves all of North America, directly or through integrators. Every workday, more than 15.000 employees all over the world enjoy the light system. By nature, most of the customers are hitherto located in Scandinavia, for example the neonatal ward of the Helsingborg Hospital, SOS Alarm’s emergency center in Stockholm and the KHL ice hockey team Jokerit in Finland.