Acuity Brands to Showcase Select Luminaires Using Virtual Reality Technology at LIGHTFAIR International 2019
May 17, 2019
Attendees at LIGHTFAIR International 2019 will be able to view select luminaires using the Acuity Brands Virtual Experience available at Acuity’s booth, #1201. While wearing a virtual reality (VR) headset, attendees will experience the new Peerless Venue indoor luminaire or RADEAN outdoor luminaire from Lithonia Lighting in a simulated finished installation. This immersion allows viewers to gain key product insights and inspiration beyond what they could obtain from viewing traditional media formats.
“Showing customers a luminaire using the Acuity Brands Virtual Experience provides them a comprehensive view that greatly enhances their ability to evaluate a luminaire as compared with a traditional mock-up or display,” said Acuity Brands Lighting Senior Vice President, Sarah Golish. “The VR headset immerses viewers in a simulated environment where they can see and assess a luminaire within an architectural setting as they ‘move’ throughout the entire space.”
Also, the company plans to launch an Acuity Brands Augmented Experience application using augmented reality (AR) technology to provide users with the ability to view luminaires from Acuity Brands in their live space using the camera on their Apple mobile device. This AR technology allows a customer to visualize the luminaire in the space they want to install it before making the commitment to purchase.
LIGHTFAIR International will be held May 21-23, at the Pennsylvania Convention Center.
