GE Lighting Announces Appointments

GE

Jaime Irick, GM, Lighting North America Professional Solutions, recently announced the following appointments:

•    Derek Publicover to GM, Canada, North America Professional Solutions. Publicover was previously GM – Sales Operations for the North America Professional Solutions team and acting GM for Canada.
•    Varouj Artokun to Regional Roadway and Municipal Sales Manager, Canada Professional Solutions Lighting. Artokun will focus on accelerating the growth of LED lighting systems for roadway, street lighting, and parking lots.
•    Taisia Vladimirova as Marketing Lead GE Lighting Canada Professional Sales Team. In her new role, Vladimirova will be responsible for co-developing, implementing and evaluating marketing campaigns, events and initiatives supporting business imperatives and regional sales goals.

 

 

 

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