Smart Home Consumer Study Finds Strong Endorsement of Lighting

January 3, 2019

Consumer sentiment about the smart home is on fire, reports Crimson Hexagon, an AI-powered consumer insights company. The segment has seen exponential growth, with more people than ever talking about smart home technology on social media. Categories like smart lighting are enjoying between 85 and 93% positive sentiment from consumers, who cite the technology’s futuristic appeal and convenience as influential factors. 

A recent study in Crimson Hexagon’s 2018 Consumer Electronics Guide tracked the overall trend of smart home technology and consumer sentiments as they relate to the most popular products found in a smart home. The guide features a number of graphs and charts, showing that consumers largely have an optimistic outlook on smart home technology. 

It wasn’t only post volume that started to jump, as from 2014 to 2017 the sentiment towards smart home technology started to sway, with over 60% of consumers favouring the technology. 

The study looked at the five main components of a smart home: 

  1. lighting
  2. security
  3. HVAC
  4. voice assistants
  5. entertainment

What researchers found was lighting and security dominating the conversation, with voice assistants seeing the most growth over the last seven years. 

“Consumers are increasingly prioritizing efficiency and utility over entertainment and fun for their smart homes,” the study says.

“While smart homes may have begun as intriguing baubles for techies, they have quickly been adopted by a more mainstream audience that is looking for functionality more than futurism.”

The study also evaluated the positive and negative sentiments consumers had towards the five main components of a smart home. Lighting had a commandingly positive sentiment, while more contentious technologies like smart home security didn’t do nearly as well. 

Alongside the sentiment evaluation, the study looked at what drove those positive and negative opinions towards smart home technology. 

“The main reasons people cite for smart home adoption are the futuristic factor, convenience, and energy efficiency. Consumers are excited about the technological innovation, believing that smart homes are part of the future,” the study says.

“Privacy concerns, fears of being hacked, and price barriers prevent some consumers from adopting the smart home trend. Some consumers worry that having a smart home means sacrificing data about their daily habits to tech giants like Amazon and Google,” it continues. 

Download the full report here: pages.crimsonhexagon.com/Consumer-Electronics-Industry-Report.html.

Related Articles


Changing Scene

  • LEDVANCE Expands Ontario Presence with New Specification Agent

    LEDVANCE Expands Ontario Presence with New Specification Agent

    LEDVANCE is pleased to announce the appointment of Sterling Architectural Products Ltd. (Sterling Lights) as their new specification agent in Ontario. This partnership strengthens LEDVANCE’s presence in the region and reinforces their commitment to serving the professional lighting design and specification community with innovative, reliable lighting solutions. With decades of experience and a service-driven mindset,… Read More…

  • May 29, 2025 - Eureka Wins Three 2025 Red Dot Awards for Product Design

    Eureka Wins Three 2025 Red Dot Awards for Product Design

    Eureka is pleased to announce that its Velia, Cirra, and Junction luminaires have each received a 2025 Red Dot Design Award for Product Design. It is the 11th consecutive year that Eureka products have been honored with this prestigious award, which is a testament to the company’s consistency and relentless drive to design exceptional luminaires.… Read More…


Design

  • LightForm: Estiluz – Versatile Solutions for Sophisticated Spaces

    LightForm: Estiluz – Versatile Solutions for Sophisticated Spaces

    For anyone seeking high-performance lighting that blends elegance with engineering, Estiluz offers an exceptional range of solutions. This Spanish brand, family-owned since 1969, creates lighting that balances form, function, and flexibility, making it ideal for both bold architectural statements and subtle design enhancements. At LightForm, they are proud to be the exclusive Canadian distributor of… Read More…

  • The Difference Between Accent, Ambient & Task Lighting: Ultimate Guide

    The Difference Between Accent, Ambient & Task Lighting: Ultimate Guide

    In interior design, lighting is not just about brightening the room. Sensitive lighting layout is the key in the whole aesthetic atmosphere. An outstanding lighting solution will not rely on one type of fixture. Rather, it is through the combination of different types of lighting. Accent, ambient, and task lighting are three basic types of… Read More…


New Products

  • STANPRO: WAY – LED Step Lights With or Without Motion Sensor & Photocell

    STANPRO: WAY – LED Step Lights With or Without Motion Sensor & Photocell

    The WAY step lights combine durability with a sleek and modern appearance. They are designed to create an inviting atmosphere by enhancing the aesthetics of a space and accentuating architectural features as well as key focal points. The WAY LED step lights are suitable for both indoor and outdoor applications, these luminaires can be integrated… Read More…

  • Cooper Lighting: HALO – RL Dual Zone Smart Wi-Fi Recessed LED Trims

    Cooper Lighting: HALO – RL Dual Zone Smart Wi-Fi Recessed LED Trims

    With HALO’s RL Dual Zone Smart Wi-Fi Recessed LED Trims you can effortlessly manage the downlight and outer ring independently, each offering full-color and tunable white options. Mix and match colors to create the perfect ambiance, whether you’re showcasing your team’s colors or setting the mood for a party. Illuminate your space like never before… Read More…