Flux Appoints Residential Sales Director

October 30, 2018

Jennifer Cross comes to Flux with over 20 years of design and sales experience. She has a unique combination of interior design, business development, and marketing experience, which gives her unbeatable insight into the marketplace. 

Jennifer studied Interior Design at Sheridan College in Ontario, and business development in the trenches. Previous experience includes launching a design firm, revitalizing an established multi-million-dollar retail business, leading a national coast-to-coast hospitality operation to develop the Ottawa market, playing an integral role in building a successful marketing agency, and co-founding a community non-profit. 

She is driven by doing meaningful work that makes a positive impact on her colleagues, clients and community, and has received numerous business achievement awards, including the coveted 40 Under 40 award. 

In her new position, Jennifere will focus primarily on residential lighting, controls, and shades solutions for your projects.

Related Articles


Changing Scene

  • Changing the Course of Lighting Design

    May 7, 2024 By James R. Benya, PE, FIES, FIALD James R. Benya reflects on his four-decade journey in lighting design, from its humble beginnings to the establishment of IALD in 1969, he contemplates the evolving landscape of the profession amidst technological advancements and the potential integration of product sales into lighting design firms. Lighting… Read More…

  • Eurofase Appoints New VP/Marketing

    Toronto-based lighting manufacturer Eurofase has announced the appointment of Shawn Hulshof as VP/Marketing, a newly created role within the organization. Hulshof brings a wealth of experience and a proven track record of success from his past professional and leadership roles. With more than 20 years of experience in marketing, category management, product management, and brand strategy across… Read More…


Design


New Products

  • Transform Outdoor Spaces with Colorscaping System

    May 2, 2024 On the cutting edge of landscape lighting technology, WAC will introduce the groundbreaking Colorscaping smart landscape lighting and control system during HD EXPO 2024. This innovative, patent-pending line of exterior LED luminaires is designed and engineered to illuminate landscapes with tunable white light and an unlimited color palette. Colorscaping will transform your everyday world… Read More…

  • Column Ceiling Mount: A-N-D Design Studios Latest Addition to the Column Family

    Column Ceiling Mount: A-N-D Design Studios Latest Addition to the Column Family

    May 1, 2024 DESIGNER: LUKAS PEET, 2024 Configured as a ceiling-mounted luminaire, the Column Ceiling is distinguished by refined proportions in one or two modules. About AND A-N-D investigates new design possibilities using innovative production methods while integrating the most current technologies in lighting. The result of that exploration puts forward honest products that transcend time… Read More…