Flux Appoints Residential Sales Director

October 30, 2018

Jennifer Cross comes to Flux with over 20 years of design and sales experience. She has a unique combination of interior design, business development, and marketing experience, which gives her unbeatable insight into the marketplace. 

Jennifer studied Interior Design at Sheridan College in Ontario, and business development in the trenches. Previous experience includes launching a design firm, revitalizing an established multi-million-dollar retail business, leading a national coast-to-coast hospitality operation to develop the Ottawa market, playing an integral role in building a successful marketing agency, and co-founding a community non-profit. 

She is driven by doing meaningful work that makes a positive impact on her colleagues, clients and community, and has received numerous business achievement awards, including the coveted 40 Under 40 award. 

In her new position, Jennifere will focus primarily on residential lighting, controls, and shades solutions for your projects.

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