Eurofase Appoints New VP/Marketing

Toronto-based lighting manufacturer Eurofase has announced the appointment of Shawn Hulshof as VP/Marketing, a newly created role within the organization. Hulshof brings a wealth of experience and a proven track record of success from his past professional and leadership roles.

With more than 20 years of experience in marketing, category management, product management, and brand strategy across retail and wholesale channels, Hulshof is poised to lead Eurofase’s brand, marketing, and product initiatives to new levels.

Before joining Eurofase, Hulshof was VP/Category Management and Own Brand at Ferguson | Wolseley Canada. In addition, he has held key leadership positions in large scale retail and wholesale distribution organizations.

“I am honoured to join Eurofase and be part of such a dynamic and forward-thinking organization,” he said. “Eurofase serves the residential, commercial, and hospitality sectors, and each of those channels requires intentional lighting and heating solutions for their end-users. The customer needs to be at the center of all decisions, and I am eager to lead the brand, product management, and e-commerce teams to focus on just that — the customer. I am committed to leveraging my experience and expertise to contribute to Eurofase’s continued success and to help shape the lighting industry as a whole.”

In his new role, Hulshof will be responsible for developing and executing comprehensive brand, marketing, and product strategies to enhance Eurofase’s brand visibility, drive customer engagement, and support the company’s growth objectives. His strategic thinking and leadership will play a pivotal role in positioning Eurofase as an innovative leader in the lighting and heating markets.

“We are delighted to welcome Shawn to the Eurofase team,” states Tony Davidson, President & CEO of Eurofase. “His extensive experience and passion for innovation make him the ideal candidate to lead our brand, marketing, and product efforts. We look forward to leveraging his expertise as we continue to elevate the Eurofase brand and deliver exceptional outcomes to our customers.”