Eurofase Appoints New VP/Marketing

Toronto-based lighting manufacturer Eurofase has announced the appointment of Shawn Hulshof as VP/Marketing, a newly created role within the organization. Hulshof brings a wealth of experience and a proven track record of success from his past professional and leadership roles.

With more than 20 years of experience in marketing, category management, product management, and brand strategy across retail and wholesale channels, Hulshof is poised to lead Eurofase’s brand, marketing, and product initiatives to new levels.

Before joining Eurofase, Hulshof was VP/Category Management and Own Brand at Ferguson | Wolseley Canada. In addition, he has held key leadership positions in large scale retail and wholesale distribution organizations.

“I am honoured to join Eurofase and be part of such a dynamic and forward-thinking organization,” he said. “Eurofase serves the residential, commercial, and hospitality sectors, and each of those channels requires intentional lighting and heating solutions for their end-users. The customer needs to be at the center of all decisions, and I am eager to lead the brand, product management, and e-commerce teams to focus on just that — the customer. I am committed to leveraging my experience and expertise to contribute to Eurofase’s continued success and to help shape the lighting industry as a whole.”

In his new role, Hulshof will be responsible for developing and executing comprehensive brand, marketing, and product strategies to enhance Eurofase’s brand visibility, drive customer engagement, and support the company’s growth objectives. His strategic thinking and leadership will play a pivotal role in positioning Eurofase as an innovative leader in the lighting and heating markets.

“We are delighted to welcome Shawn to the Eurofase team,” states Tony Davidson, President & CEO of Eurofase. “His extensive experience and passion for innovation make him the ideal candidate to lead our brand, marketing, and product efforts. We look forward to leveraging his expertise as we continue to elevate the Eurofase brand and deliver exceptional outcomes to our customers.”

Related Articles


Changing Scene

  • LEDVANCE Expands Ontario Presence with New Specification Agent

    LEDVANCE Expands Ontario Presence with New Specification Agent

    LEDVANCE is pleased to announce the appointment of Sterling Architectural Products Ltd. (Sterling Lights) as their new specification agent in Ontario. This partnership strengthens LEDVANCE’s presence in the region and reinforces their commitment to serving the professional lighting design and specification community with innovative, reliable lighting solutions. With decades of experience and a service-driven mindset,… Read More…

  • May 29, 2025 - Eureka Wins Three 2025 Red Dot Awards for Product Design

    Eureka Wins Three 2025 Red Dot Awards for Product Design

    Eureka is pleased to announce that its Velia, Cirra, and Junction luminaires have each received a 2025 Red Dot Design Award for Product Design. It is the 11th consecutive year that Eureka products have been honored with this prestigious award, which is a testament to the company’s consistency and relentless drive to design exceptional luminaires.… Read More…


Design

  • What is Human Centric Lighting: Benefits & Applications

    What is Human Centric Lighting: Benefits & Applications

    Human centric lighting (HCL) is a kind of illuminated way based on human physical and psychological needs. Its core goal is to imitate the changes in natural light to support the body’s circadian rhythm, improve visual comfort, and enhance mood. The key element of human centric lighting contains dynamic ​color temperature adjustment, adjustable brightness, spectrum… Read More…

  • Mac’s II Agencies: Case Study – Tesoro, Vancouver, BC

    Mac’s II Agencies: Case Study – Tesoro, Vancouver, BC

    At the crest of False Creek, Tesoro stands as a contemporary interpretation of classic luxury, offering 92 exclusive waterfront homes in the heart of Vancouver. Developed by Concert Properties, this 17-story residential tower embraces a distinctly modern character, harmonizing sleek design with timeless sophistication. The vision for Tesoro extended beyond its architectural presence—it was about… Read More…


New Products

  • GVA Lighting: PIXEL GEN2 COLOR CHANGING

    GVA Lighting: PIXEL GEN2 COLOR CHANGING

    PIXEL GEN2 is the second generation of the direct-view PIXEL series, designed for dynamic color effects, low-resolution image displays, and media façades. Built on the award-winning COLOR-STREAM platform, it delivers 16X faster communication than DMX, ensuring ultra-smooth dimming and real-time responsiveness. With INFINITY technology, PIXEL GEN2 supports lighting circuits of up to 1,565 PIXELs, providing… Read More…

  • Cyclone Lighting Introduces New Taji Luminaire

    Cyclone Lighting Introduces New Taji Luminaire

    Cyclone Lighting is excited to announce the release of its new Taji luminaire. Taji’s captivating design features high-performance optics and enhances a variety of aesthetics. Taji’s distinctive, stylish silhouette and slender lines are a refreshing departure from the ubiquitous dome luminaire. The unique flared form maintains a slender, minimalist feel yet provides high-performance optics. The… Read More…