LEDVANCE Launches Brighter Days Ahead Campaign

As Liteline looks ahead to an exciting new chapter, the company would like to take a moment to recognize the outstanding contributions of Steve Wallace of Trent Marketing Solutions, who will be retiring at the end of this year. Steve Wallace has played a pivotal role in representing Liteline in Northern Ontario, delivering exceptional service and building strong relationships within the region. Liteline has shown immense gratitude for his dedicationa nd hard work in advancing the Liteline brand. In preparation for the transition, Liteline is excited to announce the appointment of Resilient Sales as Liteline’s official agent in Northern Ontario, effective January 1, 2025.

As part of their dedication to exceptional service and strategic growth, Liteline are pleased to announce the promotion of Elsa Da Conceicao to Director of Strategic Accounts. In this capacity, Elsa will be responsible for enhancing the company’s partnership with key accounts. In her new role, Elsa’s leadership will drive initiatives that enhance our understanding of market dynamics, analyze go-to-market strategies, and stimulate growth across Liteline’s portfolio. Elsa’s strategic vision and dedication will play a crucial role in meeting the unique needs of the company’s partners and fostering strong, mutually beneficial relationships.