LEDVANCE in Canada — Building on a Legacy of Innovation and the SYLVANIA Brand

 

October 11, 2016

Julie Kerr 

LEDVANCE GmbH, a new legally independent lamp manufacturing company born out of the former Osram Lamps business division, aims to bring forward “an almost incomparable depth of experience in terms of light, successful products with strong brands, and high-impact sales team.”

With its newly found independence, the company will be able to solidify its position as one of the world’s leading lamp manufacturers. They will be flexible enough to adapt and respond to the ever-changing market landscape, while continuing to pursue new business options, such as intelligent, networked products.

The name LEDVANCE holds a significant importance to the company and directly reflects the values and standards that it wishes to uphold as it enters the market. “LED” refers to the core product of the business being “light-emitting diode” (LED) technology, but also signifies the triumph of the product itself in today’s market. “ADVANCE” on the other hand, conveys a dedication to forward thinking and a commitment to innovation.

The company will maintain the extensive SYLVANIA product lines, which include incandescent lamps, halogen light sources, fluorescent tubes, and high-pressure discharge lamps, while adding over 200 new LED lamps with innovative technologies in connected lighting solutions, as well as a number of indoor/outdoor industrial and commercial LED lights and panelling with features such as beautiful sleek finishes, lightweight designs, dimming options, and emergency backups.

In the new LEDVANCE in Canada, the company will be able to deliver more quality products to the market more quickly due to their collaborative approach of having quality, R&D, and product development teams all working simultaneously. John Preville, President and CEO of LEDVANCE LTD, cited the new SYLVANIA Contractor Series LED portfolio as an excellent example of how the new companies’ efficiencies are delivering: “This robust family of LED lamps and downlight kits delivers quality light for practically any socket at cost effective price points.”

In Canada, LEDVANCE will utilize and leverage existing products from SYLVANIA across all categories. The benefit for distributors will be a larger, more diverse product offering, from a brand they know and trust.

Preville comments on the impact the switch will have on Canadian distributors:

While much remains the same for Canadian electrical distributors, like our commitment to quality and the SYLVANIA brand, I am excited that the new LEDVANCE is transformed for more speed, more products and more success for our Canadian partners. Canada is a primary focus for LEDVANCE. It is a priority for our company. Our dedicated factor- direct national sales organization is being strengthened, and we maintain our manufacturing operation in Quebec. Our 150+ Canadian employees will continue to meet the needs of our customers each and every day.”

The company will be opening a new Canadian headquarters in Mississauga, ON that will be a progressive office environment that will mirror their commitment to innovation and the Canadian market.

Looking forward, LEDVANCE is up to the challenge of adapting to the rapidly changing industry landscape, as can be demonstrated by their great emphasis on retrofit solutions, smart lighting, and an increased investment in developing both traditional lighting and LED components with their global reach.

LDS had a first look at some of the specific products at an exclusive media event hosted by LEDVANCE LTD earlier this summer. For photos and more information, click here: http://lighting.electricalindustry.ca/changing-scene/1493-sylvania-celebrates-ledvance-with-launch-party.

 

 

 

 

 

 

 

 

 

As of July 2016, LEDVANCE is active in more than 120 countries and employs approximately 9,000 employees.

Find out more about SYLVANIA products from LEDVANCE here: https://www.sylvania.com

Julie Kerr is Associate Editor / Research Associate, Electrical Market.

Related Articles


Changing Scene

  • Leviton Canada Appoints Nick Foster as Sales Director for Atlantic Region

    Leviton Canada is delighted to announce the well-deserved promotion of Nick Foster to the esteemed position of Sales Director for the Atlantic region, effective July 2nd, 2024. “Nick, a valued member of our team since 2015, has consistently demonstrated exceptional leadership acumen and a remarkable ability to foster strong client relationships,” said the company via LinkedIn. Read More…

  • Eureka Wins Red Dot Award for Atoll

    Eureka is pleased to announce that its Atoll luminaire has received a Red Dot Design Award for Product Design. It is the 10th consecutive year that Eureka products have been honored with this prestigious award, which is a testament to the company’s consistency and relentless drive to design the best luminaires in the market. Eureka has… Read More…


Design

  • Resilience Illuminated: Reviving Westminster Pier Park After Devastating Fire

    Resilience Illuminated: Reviving Westminster Pier Park After Devastating Fire

    In September 2020, the picturesque city of New Westminster near Vancouver in British Columbia suffered a devastating setback when an intentionally set fire destroyed much of the city’s waterfront park, including its urban beach, sand volleyball courts, and iconic art installation known as Wow Westminster. The fire, which burned for ten days before firefighters could… Read More…

  • Lumentruss Case Study: The Honeyrose Hotel’s Beautiful Redesign

    Lumentruss Case Study: The Honeyrose Hotel’s Beautiful Redesign

    May 30, 2024 A unique example of intimate spaces created using Lumentruss products at the Honeyrose Hotel. HONEYROSE Hotel, Montreal, a Tribute Portfolio Hotel. The beautifully inspired Art Deco boutique hotel located in the heart of Montreal is an exemplary demonstration of integrating layers of light into the architectural design to bring the architecture to… Read More…


New Products

  • FLL Series Perimeter Lighting from Stanpro

    FLL Series Perimeter Lighting from Stanpro

    The FLL Series is ideal for general lighting of grounds, storage yards, car dealerships, parking lots, as well as signage and building facade lighting. These high-power perimeter lights are designed for ease of installation with a snap-together feature that allows for easy optic interchangeability to accommodate different applications. Color temperature and wattage can be changed… Read More…

  • Dals 2-In-1 Low-Voltage Driver And Dimmer

    Dals 2-In-1 Low-Voltage Driver And Dimmer

    Replace your 12V driver with this 12V dimmer switch with an integrated driver to control the brightness of low voltage lights. Connect this unit to your 120V input current, and all your lights will dim to a nice, soft glow. Read More…