LEDVANCE in Canada — Building on a Legacy of Innovation and the SYLVANIA Brand

 

October 11, 2016

Julie Kerr 

LEDVANCE GmbH, a new legally independent lamp manufacturing company born out of the former Osram Lamps business division, aims to bring forward “an almost incomparable depth of experience in terms of light, successful products with strong brands, and high-impact sales team.”

With its newly found independence, the company will be able to solidify its position as one of the world’s leading lamp manufacturers. They will be flexible enough to adapt and respond to the ever-changing market landscape, while continuing to pursue new business options, such as intelligent, networked products.

The name LEDVANCE holds a significant importance to the company and directly reflects the values and standards that it wishes to uphold as it enters the market. “LED” refers to the core product of the business being “light-emitting diode” (LED) technology, but also signifies the triumph of the product itself in today’s market. “ADVANCE” on the other hand, conveys a dedication to forward thinking and a commitment to innovation.

The company will maintain the extensive SYLVANIA product lines, which include incandescent lamps, halogen light sources, fluorescent tubes, and high-pressure discharge lamps, while adding over 200 new LED lamps with innovative technologies in connected lighting solutions, as well as a number of indoor/outdoor industrial and commercial LED lights and panelling with features such as beautiful sleek finishes, lightweight designs, dimming options, and emergency backups.

In the new LEDVANCE in Canada, the company will be able to deliver more quality products to the market more quickly due to their collaborative approach of having quality, R&D, and product development teams all working simultaneously. John Preville, President and CEO of LEDVANCE LTD, cited the new SYLVANIA Contractor Series LED portfolio as an excellent example of how the new companies’ efficiencies are delivering: “This robust family of LED lamps and downlight kits delivers quality light for practically any socket at cost effective price points.”

In Canada, LEDVANCE will utilize and leverage existing products from SYLVANIA across all categories. The benefit for distributors will be a larger, more diverse product offering, from a brand they know and trust.

Preville comments on the impact the switch will have on Canadian distributors:

While much remains the same for Canadian electrical distributors, like our commitment to quality and the SYLVANIA brand, I am excited that the new LEDVANCE is transformed for more speed, more products and more success for our Canadian partners. Canada is a primary focus for LEDVANCE. It is a priority for our company. Our dedicated factor- direct national sales organization is being strengthened, and we maintain our manufacturing operation in Quebec. Our 150+ Canadian employees will continue to meet the needs of our customers each and every day.”

The company will be opening a new Canadian headquarters in Mississauga, ON that will be a progressive office environment that will mirror their commitment to innovation and the Canadian market.

Looking forward, LEDVANCE is up to the challenge of adapting to the rapidly changing industry landscape, as can be demonstrated by their great emphasis on retrofit solutions, smart lighting, and an increased investment in developing both traditional lighting and LED components with their global reach.

LDS had a first look at some of the specific products at an exclusive media event hosted by LEDVANCE LTD earlier this summer. For photos and more information, click here: http://lighting.electricalindustry.ca/changing-scene/1493-sylvania-celebrates-ledvance-with-launch-party.

 

 

 

 

 

 

 

 

 

As of July 2016, LEDVANCE is active in more than 120 countries and employs approximately 9,000 employees.

Find out more about SYLVANIA products from LEDVANCE here: https://www.sylvania.com

Julie Kerr is Associate Editor / Research Associate, Electrical Market.

Related Articles


Changing Scene

  • Magic Lite Goes Off Grid on The Magnetawan River

    June 20, 2024 by Anantkumar Desai Imagine waking up every day to the tranquil beauty of nature, knowing your home doesn’t just sit on the earth—it partners with it. That’s the dream Barry and Lorraine Burton made real on the banks of the Magnetawan River, Off Grid. With over 25 years in the lighting industry, Barry’s… Read More…

  • Ascot Aquires NRG Management

    June 20, 2024 Originally Posted on Linkedin Ascot Capital Group is pleased to announce that it has acquired NRG Management inc., a local lighting agent in the Quebec market. NRG will begin representing Stanpro for projects effective August 5, 2024, which will allow Stanpro to participate more effectively in specification projects and design-build than it… Read More…


Design

  • Resilience Illuminated: Reviving Westminster Pier Park After Devastating Fire

    Resilience Illuminated: Reviving Westminster Pier Park After Devastating Fire

    In September 2020, the picturesque city of New Westminster near Vancouver in British Columbia suffered a devastating setback when an intentionally set fire destroyed much of the city’s waterfront park, including its urban beach, sand volleyball courts, and iconic art installation known as Wow Westminster. The fire, which burned for ten days before firefighters could… Read More…

  • Lumentruss Case Study: The Honeyrose Hotel’s Beautiful Redesign

    Lumentruss Case Study: The Honeyrose Hotel’s Beautiful Redesign

    May 30, 2024 A unique example of intimate spaces created using Lumentruss products at the Honeyrose Hotel. HONEYROSE Hotel, Montreal, a Tribute Portfolio Hotel. The beautifully inspired Art Deco boutique hotel located in the heart of Montreal is an exemplary demonstration of integrating layers of light into the architectural design to bring the architecture to… Read More…


New Products

  • Eralux Inc. Unveils Flexa: The Elegantly Flexible Decorative LED Tube Lighting Solution

    Eralux Inc. Unveils Flexa: The Elegantly Flexible Decorative LED Tube Lighting Solution

    June 20, 2024 Eralux Inc. is excited to announce the launch of its latest product, Flexa, a revolutionary decorative LED tube that brings unparalleled versatility and elegance to lighting design. Flexa is designed to transform any space with its unique ability to be manipulated into virtually any shape, offering endless creative possibilities. Whether you want… Read More…

  • LED Lighting for Modular and Prefab Home Construction from Earthtronics

    LED Lighting for Modular and Prefab Home Construction from Earthtronics

    June 20, 2024 As the construction industry evolves, modular and prefab homes are becoming increasingly popular due to their efficiency, cost-effectiveness, and sustainable building practices.  Modular homes are built in sections at a factory and then assembled on-site, offering faster construction times and less waste. Prefabricated homes, similar in nature, are manufactured off-site in advance, typically in standard sections… Read More…