BeLuce Announces 2 Promotions Within Ontario Sales Team

January 24, 2024

BeLuce Canada has announced two promotions as part of its Ontario sales team.

Alisha MacRitchie has been promoted to Ontario Regional Sales Manager, and Vito Vetro will take on the role of Contractor Sales Lead in the GTA.

Alisha MacRitchie, BeLuce Canada, Ontario Regional Sales Manager

“Alisha has been an integral part of the BeLuce (formerly Beghelli) family since 2008, showcasing her dedication and versatility in various roles within the organization. Over the past 5 years, she has excelled as a Sales Representative in the Greater Toronto Area (GTA), demonstrating her commitment and readiness for new challenges,” commented Justin Arghittu, VP Sales & Marketing.

“Alisha will extend her focus within the GTA, forging strong collaborations with our distributor partners and engaging with our manufacturer representatives across Ontario. Her experience and proven track record make her an ideal leader to drive BeLuce’s regional sales initiatives to new heights.”

“Furthermore, I am pleased to announce that Vito Vetro has assumed the crucial position of Contractor Sales Lead in the GTA. Renowned as BeLuce’s foremost expert in emergency lighting, Vito brings unparalleled knowledge and a steadfast commitment to mentoring our emerging sales team. His strategic emphasis on fostering close relationships within the contractor community aligns seamlessly with our vision for growth and excellence.”

Vito Vetro, BeLuce Canada, GTA Contractor Sales Lead

“We extend our heartfelt congratulations to both Alisha and Vito, and we look forward to the continued success and growth they will undoubtedly bring to BeLuce.”

BeLuce Canada

Related Articles


Changing Scene


Design

  • Zaneen: Answering Your LED Questions

    Zaneen: Answering Your LED Questions

    The Zaneen team wanted to take a moment to tell you more about Light Emitting Diodes (LEDs) by answering some common questions. They begin by defining what a LED means and describe a few of its technical details and then look into the importance of LED technology, the advantages of using LEDs, and some must-know… Read More…

  • Lumenpulse: A Look at the Past & Future of LED Binning

    Lumenpulse: A Look at the Past & Future of LED Binning

    In the lighting industry, the act of “binning” of LEDs is the process of sorting LEDs by certain characteristics, such as colour, voltage, and brightness. The ANSI standard C78.377-2017 provides the dimensions and coordinates of the bins that are currently used to standardize the colour points of all white light LEDs. These dimensions are calculated… Read More…


New Products

  • Salex: Axis Lighting Polyvalence – Light Is Architecture

    Salex: Axis Lighting Polyvalence – Light Is Architecture

    Meet Polyvalence, Axis Lighting’s newest innovation. A versatile architectural lighting system designed to push the boundaries of creativity, performance, and design flexibility. Mix. Match. Combine. Multiple optics, direct and indirect illumination, and endless configurations- all within one cohesive system. Read More…

  • Liteline: New ORBIT MULTI 4″ Retrofit Downlight

    Liteline: New ORBIT MULTI 4″ Retrofit Downlight

    With full 360° rotation and 50° of tilt, the ORBIT MULTI 4″ retrofit downlight puts light exactly where you want it, even on sloped ceilings. Up to 815 lumens of adjustable output makes it a natural fit for angling onto artwork, highlighting architectural features, or directing task light into a specific corner of a room.… Read More…