BeLuce Announces 2 Promotions Within Ontario Sales Team

January 24, 2024

BeLuce Canada has announced two promotions as part of its Ontario sales team.

Alisha MacRitchie has been promoted to Ontario Regional Sales Manager, and Vito Vetro will take on the role of Contractor Sales Lead in the GTA.

Alisha MacRitchie, BeLuce Canada, Ontario Regional Sales Manager

“Alisha has been an integral part of the BeLuce (formerly Beghelli) family since 2008, showcasing her dedication and versatility in various roles within the organization. Over the past 5 years, she has excelled as a Sales Representative in the Greater Toronto Area (GTA), demonstrating her commitment and readiness for new challenges,” commented Justin Arghittu, VP Sales & Marketing.

“Alisha will extend her focus within the GTA, forging strong collaborations with our distributor partners and engaging with our manufacturer representatives across Ontario. Her experience and proven track record make her an ideal leader to drive BeLuce’s regional sales initiatives to new heights.”

“Furthermore, I am pleased to announce that Vito Vetro has assumed the crucial position of Contractor Sales Lead in the GTA. Renowned as BeLuce’s foremost expert in emergency lighting, Vito brings unparalleled knowledge and a steadfast commitment to mentoring our emerging sales team. His strategic emphasis on fostering close relationships within the contractor community aligns seamlessly with our vision for growth and excellence.”

Vito Vetro, BeLuce Canada, GTA Contractor Sales Lead

“We extend our heartfelt congratulations to both Alisha and Vito, and we look forward to the continued success and growth they will undoubtedly bring to BeLuce.”

BeLuce Canada

Related Articles


Changing Scene

  • Sept 14, 2026 - Salex Promotes Ali Saleh as New Technical Services Manager & Alana Punit as New Marketing Manager 3

    Salex Inc. Announces Two New Appointments

    Salex is excited to share another update as roles continue to evolve across the company. Ali Saleh has been promoted to Technical Services Manager, leading their Technical Services team and supporting the continued growth of their technical capabilities, service offerings and customer experience. Alana Punit has been promoted to Marketing Manager, leading marketing initiatives across… Read More…

  • Sept 10, 2026 - Symmetry Lighting Announces Elvis Bazelli as Their New Technical Sales Specialist

    Symmetry Lighting Announces Elvis Bazelli as Their New Technical Sales Specialist

    Meet Elvis Bazelli, Symmetry Lighting’s new Technical Sales Specialist!⁠ Elvis brings a great combination of technical knowledge, field experience, and a background in commissioning lighting control systems to his new role. He will be working closely with Symmetry Lighting’s Sales and Controls teams to help support their clients with product applications and solutions. Symmetry Lighting… Read More…


Design

  • CSC LED: Top 6 Time-Saving Lighting Features for Faster Installs

    CSC LED: Top 6 Time-Saving Lighting Features for Faster Installs

    When it comes to lighting projects, time on site matters. Tight schedules, labour costs, and project deadlines all depend on how efficiently an installation is completed. While fixture performance is critical, features that simplify installation can have just as much impact on overall project success. Here are six key features that help streamline installs, reduce… Read More…

  • Axis Lighting: Project Highlight – Pickering College, Newmarket, ON

    Axis Lighting: Project Highlight – Pickering College, Newmarket, ON

    At Pickering College, the new West Lake House creates a dynamic environment for teaching, learning, and connection. Designed to double the school’s classroom space nearly, the new academic hub brings together flexible spaces that can adapt to different activities and ways of learning. Read More…


New Products

  • Metalumen: Medilumen Collection – Camia Care Healthcare Lighting

    Metalumen: Medilumen Collection – Camia Care Healthcare Lighting

    Discover Metalumen’s Medilumen Collection – Camia Care, their newest offering of healthcare bed lights. Designed to integrate seamlessly into the ceiling, Camia Care maintains a clean, unobtrusive presence within the patient room while providing easy access for cleaning and maintenance. With controlled optical distributions, 90 CRI, flush recessed mounting and antimicrobial finish options, Camia Care… Read More…

  • RENO Lighting: Cura – Overhead Healthcare Lighting

    RENO Lighting: Cura – Overhead Healthcare Lighting

    RENO Lighting’s Cura overhead healthcare light combines refined design with versatile illumination for today’s healthcare environments. Featuring pull-chain switching between uplight, downlight, combined, and nightlight modes, selectable CCT, and smooth 0-10V dimming, Cura delivers patient comfort and clinical clarity in one fixture. An ideal lighting solution for hospitals, senior care and rehab facilities. Read More…