Jan 21, 2021
Signify Canada will now refer to a select collection of Signify North America luminaire brands as Genlyte Solutions. Genlyte Solutions includes Day-Brite CFI, Gardco, Hadco, Keene, Ledalite, Lightolier, Lumec, and Alkco. The addition of the Genlyte Solutions name will help distinguish the portfolios managed by the current Signify sales teams and the Cooper Lighting Solutions teams, each operating under the parent company, Signify.
"We will refer to Genlyte Solutions on our website and in relevant communications only with zero impact on any operational aspects of the business. There will be no changes to any products or part numbers. None of the existing brand logos or materials will be modified. We will continue to focus on prominently displaying our individual, industry-leading luminaire brands in all communication materials," said Signify Canada via press release.
Go HERE or the Genlyte Solutions website
What to do when a global crisis causes sales to plummet? Hope, wait, ruminate? Make a virtue of necessity, take anticyclical steps – slogans are two a penny nowadays. In many cases, however, the appropriate follow-up actions are not mentioned.
