Catalyst Sales & Marketing Hires Inside Sales and Marketing and Specification Sales Reps

June 1, 2018

Catalyst Sales & Marketing recently added two new hires to their team. Lierin Nesbit (left) joined Catalyst last year to lead the inside sales, and Kate Horodyski was hired in February to cover marketing and specification sales. Lierin was introduced to the electrical industry after working in residential lighting and home décor in Edmonton, Alberta. She brings over a decade of customer service experience and a degree in Business Administration and Management, and holds a certificate as an ALA, Lighting Associate. 

Kate holds a degree in Journalism and five years experience in content marketing and writing. She brings a fresh approach to Catalyst’s marketing strategy and oversees every aspect of the company’s content creation including social media, blog posts, and influencer relationships. She’s also running specification sales and is working with builders, designers, and architects throughout Atlantic Canada. 

Catalyst Sales & Marketing is an independent manufacturer representative company serving the Electrical Wholesalers and Lighting Showroom industries in Atlantic Canada. Find out more: www.catalystsales.ca.

Related Articles

Changing Scene

Design

  • Beta Calco: Exploring Tunable White Technology for Human-Centric Spaces

    Beta Calco: Exploring Tunable White Technology for Human-Centric Spaces

    As understanding of light’s impact on human health and performance deepens, the lighting industry has evolved beyond simple on-off illumination to embrace dynamic solutions that respond to human biological needs. This represents a more nuanced, human-centric approach. At the forefront of this shift is Tunable White technology—a transformative approach that allows users to adjust the color temperature… Read More…

  • Stanpro: 3 Tips to Ensure Efficient Lighting for a Hairdressing Salon

    Stanpro: 3 Tips to Ensure Efficient Lighting for a Hairdressing Salon

    Remember your last hair appointment: you’re in the waiting room. Perhaps you’re reading a book or magazine while you wait your turn. You’re watching the hairdressers as they cut, style and dye your hair. Have you ever wondered about salon lighting? Indeed, all these activities entail specific lighting requirements: hairdressers need to be able to… Read More…

New Products

  • Metalumen: Scene Medical Photo Graphics Surface (SCEM)

    Metalumen: Scene Medical Photo Graphics Surface (SCEM)

    With ambiance, visual interest, uplifting energy and soothing influence, Metalumen’s Scene Photo Graphics (SCEM) luminaires combine cutting edge technology with good lighting practice. Studies have shown the positive effect of imagery, especially in healthcare facilities, on human wellness and reduction of anxiety and stress levels. This methodology is used in patient rooms and MRI facilities… Read More…

  • RAB Lighting: BEAM – High-Output Performance, Track Light Simplicity

    RAB Lighting: BEAM – High-Output Performance, Track Light Simplicity

    Meet RAB Lighting’s BEAM—the linear track light that behaves like a modular low bay! It runs on standard single-circuit track in 2ft and 4ft sizes, making it easy to adapt the layout as the space evolves. And with three selectable wattages and five CCTs, your light output can adapt as well. BEAM is purpose-built for… Read More…