Philips Lighting to Rename Itself Signify
March 16, 2018
The choice of Signify originates in the idea that light becomes an intelligent language, which connects and conveys meaning. The company will continue to use the Philips brand under the existing licensing agreement with Royal Philips.
“Our new company name is a clear expression of our strategic vision and a fabulous opportunity to introduce a new corporate look and feel that is uniquely our own and will serve to further unite our 32,000 employees,” says Eric Rondolat, CEO of Philips Lighting. “At the same time, we remain proud to continue to use the Philips brand on our products.”
Philips Lighting’s roots date back more than 125 years to the business founded by Frederik and Gerard Philips in 1891 in the Dutch town of Eindhoven. Throughout its history, the company has been at the forefront of many of the lighting industry’s major advancements. Today, it leads the industry worldwide in conventional, LED and connected lighting, with the largest connected lights network in the world.
The new company name satisfies the company’s contractual requirements under the Company Name License Agreement with Royal Philips, which requires that it change less than 18 months after Royal Philips no longer has a controlling interest.
