|

Liteline Announces 2 New Strategic Appointments

liteline

November 30, 2022

By Mark Silverstein, Co-President, Liteline Corporation

Dear Market partners:

I am pleased to announce the promotion of Steve McMullen to Director of Sales Operations – Canada.

In a natural progression for Steve, and a new role for Liteline; he will continue to be engaged with the C+I marketplace by driving our initiatives including pricing management, business systems, CRM, and spearheading our digital sales presence to support our traditional ED Partners as they further invest in their omni-channel presence.

I am also pleased to announce the promotion of Mike Smith to National Sales Manager – Canada. Mike joined Liteline in the capacity of National Business manager, as an extension of that role, Mike will continue to build on the foundation and be the business leader to our Distribution partners, specification community and contractor users while managing our regional Sales managers and extensive agent network across Canada.

These promotions will further help Liteline accelerate our goal of providing best in class service to our market partners.

Please join me in welcoming Steve and Mike in their respective promotions.

Go HERE for more information.

Related Articles

Changing Scene

  • March 18, 2026 - Liteline Presents ATTRACKT - New Product Webinar - March 31, 2026

    Liteline Presents: ATTRACKT – New Product Webinar – March 31, 2026

    Join Liteline for the launch of ATTRAKT, a low-voltage magnetic lighting system designed for modern spaces. ATTRACKT’s compact, refined form factor delivers exceptional flexibility, with fixtures that can be easily positioned and reconfigured to suit evolving lighting needs. With versatile modules and connectors to create customized layouts, ATTRACKT provides a clean, modular solution that elevates… Read More…

  • March 3, 2026 - Leviton - Certolux Visioneering (Viscor) Announces Walter Lai as New Purchasing Manager

    Leviton – Certolux Visioneering (Viscor) Announces Walter Lai as New Purchasing Manager

    Leviton – Certolux Visioneering (Viscor) is excited to welcome Walter Lai CSCMP to the team as Purchasing Manager! Walter brings over 20 years of expertise in purchasing, inventory management, and supply chain operations. His strong background in supplier management, cost optimization, and leading cross-functional teams will be a tremendous asset as they continue to strengthen… Read More…

Design

  • CSC LED: Why Blue Light at Night Is a Problem & How Amber Optics Solve It

    CSC LED: Why Blue Light at Night Is a Problem & How Amber Optics Solve It

    Outdoor lighting plays a critical role in safety, visibility, and security—but not all light is created equal. In recent years, increased awareness around blue-rich white light has raised important questions about its impact on human health, wildlife, and the night sky. As municipalities, designers, and property owners look for better solutions, Amber Optics are becoming… Read More…

  • RENO Lighting Highlights Rittal Canada Lighting Project

    RENO Lighting Highlights Rittal Canada Lighting Project

    It’s great to see projects grow from one phase to the next! RENO Lighting has partnered with Rittal Canada to supply lighting for their new office and warehouse. As the renovation continues, they are proud to showcase the next step in their transformation. From industrial environments to modern workplaces, each phase requires thoughtful lighting design… Read More…

New Products

  • NEXLEDS: 3CCT Post Top Light – NX-3PT-150W-X-DV-A-Y

    NEXLEDS: 3CCT Post Top Light – NX-3PT-150W-X-DV-A-Y

    NEXLEDS provides an efficient and adaptable lighting solution with the 3CCT Post Top Light. This fixture offers high luminous efficacy, IP65, as well as power tunable and CCT switchable options, granting enhanced visibility, security and safety in exterior spaces. The 3CCT Post Top luminaire is ideal for applications such as parking lots, walkways, campuses, and… Read More…

  • Dals: Boulevard Architectural Linear Collection

    Dals: Boulevard Architectural Linear Collection

    Dals Boulevard is more than a fixture, it’s a complete architectural system. A single, disciplined line of light moves effortlessly from ceiling to wall, from interior to exterior, creating continuity across every space it touches. One system, expressed four ways, unified by proportion, performance, and purpose. Available in standard 120V or multi-voltage configurations (120, 277,… Read More…