Liteline Announces Expansion to Sales and Quotations Team

liteline 400

June 11, 2021

Liteline has announced the promotion of Evan Sadofsky to Regional Sales Manager for Eastern Canada, as well as the addition of Tom Kukec and Marco Saraceno as their new Quotation Specialists.

“This promotion, and these new hires will help us to continue to maintain our strong leadership position in the Canadian electrical market. We are pleased that whilst most our competitors have cut roles during the pandemic, we were fortunate to do the opposite and grow our teams. This will set us up, being able to continue to take market share and further lead the industry,” commented National Sales Manager, Steve McMullen.

 

es

EVAN SADOFSKY

Since joining Liteline in January of 2018, Evan Sadofsky has been instrumental in influencing strategy and growth within the GTA and Ontario. Starting as Inside Sales Manager, he progressed into a Business Development role in 2020; handling customer accounts directly with focus in Multi-Unit Residential market. Evan has a combined 13 years of experience in the lighting industry. With his level of experience and a customer-first mentality, Evan will be an exceptional asset to clients in Ottawa, Quebec and the Atlantic provinces.

tk

 

TOM KUKEC

With over 7 years of lighting industry experience, Tom Kukec is well versed with budget management, estimating, project management, quotations and procurement. These skills will successfully promote the Liteline product offering and provide key suport to our customers. Tom’s strong professionalism and proactive demeanor will be a great asset to complement Liteline’s mission of providing quality industry leading service.

 

ms

MARCO SARACENO

Marco brings 5 years of experience in a Quotation/Estimator role and nearly 10 years as a trained Electrician. He provides practical in the field experience from his time working as a licensed Electrician. Through both a practical and professional eye, Marco offers a new level of knowledge and experience to Liteline and our customers.

Related Articles


Changing Scene

  • LEDVANCE Expands Ontario Presence with New Specification Agent

    LEDVANCE Expands Ontario Presence with New Specification Agent

    LEDVANCE is pleased to announce the appointment of Sterling Architectural Products Ltd. (Sterling Lights) as their new specification agent in Ontario. This partnership strengthens LEDVANCE’s presence in the region and reinforces their commitment to serving the professional lighting design and specification community with innovative, reliable lighting solutions. With decades of experience and a service-driven mindset,… Read More…

  • May 29, 2025 - Eureka Wins Three 2025 Red Dot Awards for Product Design

    Eureka Wins Three 2025 Red Dot Awards for Product Design

    Eureka is pleased to announce that its Velia, Cirra, and Junction luminaires have each received a 2025 Red Dot Design Award for Product Design. It is the 11th consecutive year that Eureka products have been honored with this prestigious award, which is a testament to the company’s consistency and relentless drive to design exceptional luminaires.… Read More…


Design

  • The Residential Contractor’s Guide to Layering Light

    The Residential Contractor’s Guide to Layering Light

    Too often, lighting plans default to the basics: a central ceiling fixture here, a few recessed cans there. Functional? Sure. But memorable? Not even close. That’s where knowing how to layer light comes in — a deceptively simple design principle that adds depth, mood, and polish to every space. With a few strategic choices, you… Read More…

  • 60-Watt vs 100-Watt Light Bulbs: Brightness & Wattage

    60-Watt vs 100-Watt Light Bulbs: Brightness & Wattage

    With the widespread use of LED light bulbs, the replacement and upgrade of different light bulbs have also made the concept of “equivalent wattage” more and more discussed. When comparing 60-watt vs 100-watt bulb, the wattage and brightness are the factors that need to be figured out first. Wattage is used to measure the energy consumption while many… Read More…


New Products