Shat-R-Shield Hires New VP of Sales and Marketing

December 11, 2017

Pamela Erickson, Shat-R-Shield’s new Vice President of Sales and Marketing, was formerly with NSi Industries, serving as the Executive Vice President of Marketing and Business Development providing marketing and product development leadership for 16 product categories, including LED lighting.

Erickson has worked in the electrical industry for more than a decade, for companies including Milbank Manufacturing and Affiliated Distributors. When asked about her new employment status, Erickson stated, “As they continue to grow their specialty lighting side of the business, I knew this was a great opportunity to join an organization that’s evolving to meet customer needs with differentiated products.”

According to Karen Clouse, President of Shat-R-Shield, Inc., “Pam’s strengths and competencies centre on business development, sales and marketing and product management. These strengths are exactly the areas where we need insightful leadership and focus.” The company plans to continue expanding into the LED fixture market.

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