|

NEMRA Launches Lighting Division to Strengthen Advocacy and Resources for Independent Lighting Sales Agencies

November 25, 2024

The National Electrical Manufacturers Representatives Association (NEMRA) announces the formation of the NEMRA Lighting Division, a strategic initiative dedicated to empowering independent lighting sales agencies and strengthening partnerships with lighting manufacturers.

This new division marks NEMRA’s commitment to supporting the unique needs of the lighting sector as it adapts to an evolving industry landscape and to shaping a stronger future for independent agencies and those exploring opportunities in lighting.

The formation of the NEMRA Lighting Division integrates the American Association of Independent Lighting Agencies (AAILA) into NEMRA, whose mission closely aligns with NEMRA’s.

Jim Johnson, President and CEO of NEMRA, commented, “This integration allows us to build upon AAILA’s goals within a larger framework, backed by NEMRA’s extensive infrastructure and resources. Together, we aim to enhance support for independent lighting agencies while advancing our shared objectives.”

Billy Hodges, Co-Founder of AAILA, added, “I am confident that NEMRA’s proven capabilities will allow us to elevate the voice of independent lighting representatives. Both organizations have a strong legacy of supporting this vital channel, and this partnership presents an exciting opportunity to further strengthen relationships with suppliers, manufacturer representatives, and customers alike.”

Johnson further emphasized, “As a distinct division within NEMRA, this integration offers a unique opportunity to pave a new path forward—enhancing resources and advocacy for independent representatives. We encourage independent lighting agencies and manufacturer partners to join us in shaping the future of lighting sales.”

More details and information regarding this new division will be shared in the coming weeks.

For more information, visit the NEMRA website HERE.

Related Articles

Changing Scene

Design

  • Axis Lighting: Hagersville Library, ON – Lighting Project Highlight

    Axis Lighting: Hagersville Library, ON – Lighting Project Highlight

    The newly opened Hagersville Library + Active Living Centre brings together community, learning, and wellness within a flexible, multi-use environment. The facility includes a 3,900-sf library, 2,000 sf atrium, 840 sf program room, and a 4,855 sf multi-functional rental space designed to support a wide range of activities. Axis Lighting’s Zen series was selected to… Read More…

  • Artika: What Are Lumens in Lighting? How to Read Brightness Specs Like a Pro

    Artika: What Are Lumens in Lighting? How to Read Brightness Specs Like a Pro

    Lumens measure the total amount of visible light a bulb or fixture produces, so more lumens means a brighter light. Shopping for lighting used to be simple. You grabbed a 60-watt bulb for the bedroom, a 100-watt bulb for the kitchen, and called it a day. Today, with energy-efficient LEDs, watts no longer tell you… Read More…

New Products

  • JDRF Electromag: The Autonomy Touch Screen – Lighting Control Solution

    JDRF Electromag: The Autonomy Touch Screen – Lighting Control Solution

    The Autonomy Touch Screen automatically pairs with co-located sensors and updates the GUI based on the lighting arrangement grouping configuration. Users can pair their smartphone to the Touch Screen through NFC with a simple tap to gain access to the lighting system from the mobile application. The Touch Screen provides a visual interface to control… Read More…

  • Eralux: ALPS E3 HYDRO – Backlit Flat Panel

    Eralux: ALPS E3 HYDRO – Backlit Flat Panel

    The ALPS E3 series is a backlit flat panel designed with optimal LED placement to ensure a uniformly lit space. It features a switchable CCT and power driver that allows endless flexibility at the install site, as well as a 125 LPW performance. The additional Level 2 NSF rating of the ALPS E3 HYDRO makes… Read More…