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Case Study: Chicago’s Merchandise Mart
Turning Chicago's Merchandise Mart (the Mart) into the most extensive permanent projection system in the world was a significant feat, and the opening attracted over 30,000 people and garnered national media attention. The Mart’s two-and-a-half-acre façade features two-hour projection shows known as “Art on theMART,” 5 nights a week, 10 months of the year, for the next 30 years.
During parts of the two-hour show, and during the other 22 hours each day, lighting designers Gwen Grossman Lighting Design chose Lumenpulse Lumenfacade and Lumenbeam luminaires to illuminate the crown of the Mart.
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The Lighting Sales Question – “Are You My Customer?”
By David Gordon
Lighting is an important product category for most electrical distributors. Depending upon the distributor’s focus, it can be 25-30%, or higher, of sales! Most distributor’s view the lighting “customer” as “the contractor” (installer). Some consider it the end-user and sell to them. As lighting “products” change, as “solutions” are sold and the competitive environment evolves, more frequently, the question becomes “are you my customer” and channel conflict – involving manufacturers, lighting agents, manufacturer reps, distributors, ESCOs and others – occurs.
