Magic Lite Appoints Jeff Porter as COO

LDS Porter 400

Feb 8, 2021

Jeff Porter 2021Magic Lite has announced the appointment of Jeff Porter to the position of Chief Operating Officer.

Porter has spent over 30 years in the North American electrical and lighting manufacturing and distribution industry, helping numerous companies build innovative product portfolios and channel strategies to ensure profitable growth. His experience and leadership qualities facilitated the advancement of several top companies, including NSi Industries, NII Northern International, Intermatic and Siemens to name a few.

“As we look ahead through 2021, we see significant opportunity for our company to play a key role in providing specialty lighting solutions that address our changing world,” says Tom Penton, Founder and President of Magic Lite. “Jeff’s insight into the needs of our industry and customer base will allow us to build on our track record of consistently delivering highly targeted products and superior service programs that best support our customers.”

“My philosophy is that success is driven by the success of our customers,” says Porter. “Tom and the team at Magic Lite have always had a strong commitment to their channel partners – and I’m excited to help expand our market footprint while striving to exceed customer expectations to ensure we continue to deliver on this promise.”

 

 

Related Articles


Changing Scene

  • LEDVANCE Expands Ontario Presence with New Specification Agent

    LEDVANCE Expands Ontario Presence with New Specification Agent

    LEDVANCE is pleased to announce the appointment of Sterling Architectural Products Ltd. (Sterling Lights) as their new specification agent in Ontario. This partnership strengthens LEDVANCE’s presence in the region and reinforces their commitment to serving the professional lighting design and specification community with innovative, reliable lighting solutions. With decades of experience and a service-driven mindset,… Read More…

  • May 29, 2025 - Eureka Wins Three 2025 Red Dot Awards for Product Design

    Eureka Wins Three 2025 Red Dot Awards for Product Design

    Eureka is pleased to announce that its Velia, Cirra, and Junction luminaires have each received a 2025 Red Dot Design Award for Product Design. It is the 11th consecutive year that Eureka products have been honored with this prestigious award, which is a testament to the company’s consistency and relentless drive to design exceptional luminaires.… Read More…


Design

  • 60-Watt vs 100-Watt Light Bulbs: Brightness & Wattage

    60-Watt vs 100-Watt Light Bulbs: Brightness & Wattage

    With the widespread use of LED light bulbs, the replacement and upgrade of different light bulbs have also made the concept of “equivalent wattage” more and more discussed. When comparing 60-watt vs 100-watt bulb, the wattage and brightness are the factors that need to be figured out first. Wattage is used to measure the energy consumption while many… Read More…

  • What is Human Centric Lighting: Benefits & Applications

    What is Human Centric Lighting: Benefits & Applications

    Human centric lighting (HCL) is a kind of illuminated way based on human physical and psychological needs. Its core goal is to imitate the changes in natural light to support the body’s circadian rhythm, improve visual comfort, and enhance mood. The key element of human centric lighting contains dynamic ​color temperature adjustment, adjustable brightness, spectrum… Read More…


New Products

  • Zaneen: Vieni Giù – Rain of Light

    Zaneen: Vieni Giù – Rain of Light

    Vieni Giù brings a touch of elegance and modernity to any space with its sleek, thin rods suspended from a cable or ceiling mount, each featuring exquisite chrome plating. These rods illuminate every corner like luminescent rain, thanks to the LED double-pin encapsulated in borosilicate glass. Available in various lengths, Vieni Giù can be tailored to… Read More…

  • LightForm: New Saule-L-01 Suspension Luminaire

    LightForm: New Saule-L-01 Suspension Luminaire

    LightForm is thrilled to introduce Saule, the newest lighting collection from Quebec atelier Larose Guyon, now exclusively available at LightForm. Inspired by the gentle grace of the willow tree, Saule is a sculptural light that feels alive. Cascading hand-formed brass leaves shimmer like foliage in the breeze, suspended from arched metal arms that echo the tree’s elegant… Read More…