Salex Expands to Southwestern Ontario, Expands Partnership with Signify

LDS Salex SW 400

August 13, 2020

Salex has announced the expansion of its lighting agency to Southwestern Ontario.

“With decades of experience in the lighting industry, we’re excited to reveal our newly formed team who will be servicing the Southwestern region:”

Outside Sales

Justin Smith, General Manager

Jeff Pearce, Manager Spec Sales

Jim Campbell, Manager Distribution

Brent Hunniford, Distribution sales

Gary Stap, Account Manager

Rafael Evangelista, Account Manager

Quotations

Kyle Atkinson, Quotes Manager

Travis Schierholtz, Quotes

Customer Service / Expediting

Andrea Hunniford, Project Manager

In addition to their exciting new expansion, Salex has also grown its partnership with Signify, which now includes their business in the SW Ontario region. In February 2020, they initiated a partnership with Signify in the GTA and since then, Salex’s representation for Signify has expanded beyond the GTA to include the Golden Horseshoe (GH) and Kitchener/Waterloo region.

“We couldn’t be more confident in the expertise and reputation of the Salex team who are dedicated to the education and promotion of quality, high-efficiency lighting and controls,” said Greg Kemp, Head of Professional Sales at Signify Canada. “They’ve invested heavily in the partnership and have formulated a dedicated team to service this new region for us, which is a testament to their dedication.”

A key factor of this success can be attributed to the dedicated team they’ve enlisted for sales coverage. These individuals are highly familiar with the customer/client base and have many years of experience working with Signify and our other lighting and controls partners.

Get connected with the new Southwestern team by visiting www.salexsw.ca or calling 1-888-SALEXSW (725-3979). 

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