ALW Acquires v2 Lighting Group
Nov 6, 2019
ALW announced that it has acquired v2 Lighting Group to further strengthen their position as a manufacturer of specification-grade architectural and decorative LED luminaires. v2 Lighting Group manufactures high-performance and highly-configurable cylinders, pendants, and sconces, making their product lines complementary to ALW’s linear, MoonRing, and bespoke designs.
v2 leadership and other key roles will join the ALW team, as part of the transaction. Chris Varrin, founder and CEO of v2 will become the Chief Design Officer at ALW, overseeing marketing, brand strategy, engineering, and new product development. Mitch Dale, COO of v2 will become the Chief Integration Officer at ALW, leading the integration management for the combined operations, supply chain, and manufacturing.
“This is a key acquisition that supports our aggressive growth strategies,” stated Jeff Croskey, CEO of ALW. “From product line, company culture, synergy, and financial contribution standpoints, combining forces with v2 is an incredible opportunity for ALW, our agents, and our customers. Having Chris and Mitch join our leadership team not only demonstrates their confidence in our combined strength, but also ensures our mutual focus on innovation, product quality, and excellent customer service.”
Integration activities will be completed in early 2020 with a focus on maximizing the value generated by the acquisition and minimizing any disruption to the sales channel and customers.
