EFC Announces the Launch of its New Brand Identity

EFC Logo

 

June 4, 2018

Electro-Federation Canada (EFC) announced the launch of its new brand identity last Wednesday at its annual conference in Vancouver, BC. This rebrand is part of EFC’s strategy to prepare the association for the future so that it remains in step with the changing dynamics of the Canadian electrical market. 

“This change marks a strategic pivot in our future direction,” said Carol McGlogan, President & CEO, EFC. “Our industry is on the verge of big changes and our new brand identity reflects the advancing market. Our products have become an important backbone for developments in Intelligent Buildings, Smart Homes, Industrial Automation, Electrification, Digitalization and other key areas. It’s an exciting time to be part of this industry – and our new brand position and marketing initiatives will seal the appeal!”

As part of this launch, EFC has introduced a new logo, updated the vision and mission statements to better reflect EFC’s value proposition to members, and created new collateral – such as our new weekly newsletter – to augment the change. Over the next few weeks, EFC will roll-out a number of other tools, including a fully-bilingual Website with enhanced functionality and an industry video that profiles industry innovation. ​​​

Click here to download EFC’s new logo assets

Display the logo on your corporate website using the “Proud Member” graphic (available in English and French). Direct the online graphic to the EFC website: www.electrofed.com – new site launching soon! 

Related Articles


Changing Scene


Design

  • LIT Design Awards Light Art Project Winner: Integral Group

    LIT Design Awards Light Art Project Winner: Integral Group

    December 19, 2022 Prize(s) Winners in Light Art Project Company Integral Group Lead Designers Ellie Niakan + Catherine Chan Photo Credits Catherine Chan Completion Date December 21, 2021 Project Location New Westminster, British Columbia, Canada Although appearing as solitary, trees are connected to one another through vast underground systems known as mycorrhizal networks. Through these hidden systems—a symbiotic relationship between plants… Read More…

  • LIT Lighting Design Awards: Capital Park Landscape, Victoria, BC

    LIT Lighting Design Awards: Capital Park Landscape, Victoria, BC

    December 5, 2022 Located in one of Victoria’s most historic neighborhoods, the Capital Park Mixed-Use Development is made up of seven buildings stretching across three lots and is responsible for nearly an entire city block of Victoria’s downtown core. The project took place over the span of three phases and eight years. The first phase… Read More…


New Products

  • Legrand Shading Systems Announces Cord Keeper for Safe, Compliant Chain-Operated Shades

    Legrand Shading Systems Announces Cord Keeper for Safe, Compliant Chain-Operated Shades

    February 3, 2023 Compliant With Regulations in the U.S. and Canada, the Cord Keeper Provides Safety and Peace of Mind in Commercial and Residential Applications Legrand Shading Systems today introduced Cord Keeper, a safe, compliant solution for chain-operated shades. Legrand’s Cord Keeper provides safety and peace of mind for commercial and residential applications using manual… Read More…

  • Stanpro Edge-Lit Ceiling Light with Motion Detection

    Stanpro Edge-Lit Ceiling Light with Motion Detection

    February, 3, 2023 The LED edge-lit ceiling luminaire with integrated motion sensor has a sleek design including an embedded PIR (Passive Infrared) sensor. This luminaire helps save energy by automatically turning on when motion is detected and off when there is no motion. In addition, it can be easily installed, with a twist-lock installation, flush to a… Read More…