Electrical Wholesaler Study 2016 Part 1: Operating Successfully in a Disruptive Market
Technological change has often been the cause of major market disruption. Manufacturers have the potential and often the resources to lead the transition towards a completely different market environment. Wholesalers and distributors, however, have fewer means to drive changes themselves and face the risk of being squeezed on multiple sides by digital customers, changing value chains and strong manufacturer brands. This paper focuses on electrical wholesalers facing disruptive change and how they can successfully meet their customers’ needs.
