Best Practices

So where does photonics fit in? Perhaps it would be easier to ask where doesn’t photonics fit in…

Technological change has often been the cause for major market disruption. Consumers tend to benefit from these kinds of disruptions through improved service levels or radically lower prices. Wholesalers and distributors, however, have fewer means to drive changes themselves.

 Technological change has often been the cause of major market disruption. Manufacturers have the potential and often the resources to lead the transition towards a completely different market environment. Wholesalers and distributors, however, have fewer means to drive changes themselves and face the risk of being squeezed on multiple sides by digital customers, changing value chains and strong manufacturer brands. This paper focuses on electrical wholesalers facing disruptive change and how they can successfully meet their customers’ needs.