James Holtrop Appointed as New Western Regional Sales Manager at LightForm

LightForm is excited to announce the appointment of James Holtrop as its new Western Regional Sales Manager. With an illustrious career spanning over two decades and a dedication to the art of lighting, Holtrop brings an unparalleled wealth of experience and passion to his new role.

Previously serving as Senior Specification Sales at SLS Group Industries in Vancouver for eighteen years, Holtrop has a proven track record of exceeding targets and fostering lasting client connections. Currently, he serves as an Advisory Member for the Illuminating Engineering Society, outlining best practices for lighting office spaces, educational facilities, and libraries.

Holtrop’s leadership, strategic planning skills, and charismatic sales approach exemplify LightForm’s commitment to excellence and innovation. His dedication to lighting education and his unwavering passion for the craft make him a valuable addition to the growing team.

“We’re excited to embark on this journey with Holtrop leading the charge in Vancouver, shaping the future of lighting solutions and reinforcing LightForm’s dedication to excellence and creativity,” says Richard Assaly, President and Founder of LightForm.

More on LightForm Canada

Related Articles

New D.C.-based HQ for Atlantic 10 (A-10) Conference Features Broadcast Studio with Brightline Lighting Complement
|

New D.C.-based HQ for Atlantic 10 (A-10) Conference Features Broadcast Studio with Brightline Lighting Complement

May 1, 2024  The new headquarters for the Atlantic 10 Conference (A-10) is the first NCAA Division 1 conference based in Washington, DC. As doors officially opened January, 2024 in D.C., with full staff transition expected by this June, the league is eager to highlight the benefits of its new location as a media, sports, transportation and…

DLC Non-Energy Benefits
|

Evaluating the Non-Energy Benefits of Advanced Networked Lighting Controls

March 24, 2023 The Benefits As energy efficient LED technology has become mainstream, the quantifiable gains from controlling smaller lighting loads may appear to have diminished at first glance. The truth is, while direct energy savings from controls alone represents a smaller portion of savings compared to the savings from LEDs, the use of networked…

Addition of a New Vice-President- Market Strategy Role Announced by Stanpro

Addition of a New Vice-President- Market Strategy Role Announced by Stanpro

May 15, 2023 Stanpro is pleased to announce a new addition to its Stanpro’s family. Gary Pounder will be joining the organization in the newly created role of Vice President – Market Strategy and interim GTA Sales Manager. The New Vice President Market Strategy Role In his new role, Gary will partner with Sales and Marketing leaders to ensure the…

Changing Scene

  • LEDVANCE Expands Ontario Presence with New Specification Agent

    LEDVANCE Expands Ontario Presence with New Specification Agent

    LEDVANCE is pleased to announce the appointment of Sterling Architectural Products Ltd. (Sterling Lights) as their new specification agent in Ontario. This partnership strengthens LEDVANCE’s presence in the region and reinforces their commitment to serving the professional lighting design and specification community with innovative, reliable lighting solutions. With decades of experience and a service-driven mindset,… Read More…

  • May 29, 2025 - Eureka Wins Three 2025 Red Dot Awards for Product Design

    Eureka Wins Three 2025 Red Dot Awards for Product Design

    Eureka is pleased to announce that its Velia, Cirra, and Junction luminaires have each received a 2025 Red Dot Design Award for Product Design. It is the 11th consecutive year that Eureka products have been honored with this prestigious award, which is a testament to the company’s consistency and relentless drive to design exceptional luminaires.… Read More…

Design

  • The Difference Between Accent, Ambient & Task Lighting: Ultimate Guide

    The Difference Between Accent, Ambient & Task Lighting: Ultimate Guide

    In interior design, lighting is not just about brightening the room. Sensitive lighting layout is the key in the whole aesthetic atmosphere. An outstanding lighting solution will not rely on one type of fixture. Rather, it is through the combination of different types of lighting. Accent, ambient, and task lighting are three basic types of… Read More…

  • Graphic Office Interiors Enhance Their Office Space, Incorporating State-Of-The-Art Lighting Solutions

    Graphic Office Interiors Enhance Their Office Space, Incorporating State-Of-The-Art Lighting Solutions

    Graphic Office Interiors, a renowned office design and furnishings company serving Vancouver Island since 1966, embarked on a unique lighting project for their personal office in Saanichton, BC. This project marked the first collaboration between Kelly Inglis of Mac’s II Agencies and Graphic Office Interiors’ in-house registered interior designer, Laura Harlos. Known for their exclusive Steelcase furniture line, modular moveable… Read More…

New Products

  • Eureka Announces New Accessories for Scout Luminaire

    Eureka Announces New Accessories for Scout Luminaire

    Eureka has announced the enhancement of its Scout luminaire family with the introduction of new accessories and a new color palette. Three new diffusers have been introduced. Bell is minimalist, translucent and cloche-shaped. Pebble introduces a soft touch and an ambient glow in a distinct, oval-shaped diffuser. Orb is sleek and dome-shaped, adding a touch… Read More…

  • Amico: SOLAR ECLIPSE – 2X4 Multi-Functional Luminaire

    Amico: SOLAR ECLIPSE – 2X4 Multi-Functional Luminaire

    The Solar Eclipse Series provides a multi-functional luminaire that supports the demands of the hospital environment. The sleek and modern design merges architectural aesthetics with exceptional lighting performance to improve patient comfort while maximizing clinical efficiencies. This architectural patient room fixture offers reading, ambient, and exam functionalities and an optional night light. Multi-functional capabilities provide… Read More…