May 18, 2022
43 years ago, Steve Silverstein bought a table saw and a delivery van and began a revolution in the Canadian Electrical industry. By providing custom fabricated replacement lenses and louvers at a reasonable price to electrical wholesalers Liteline began a tradition of creating innovative simple yet technical lighting solutions. This tradition has been carried on through the commoditization of track lighting in the late 80’s, the simplification of recessed lighting in the 90’s.
In the early 2000’s Daniel, Mark and Sarah joined Liteline in a full-time capacity. Mark began his career at Liteline spending summers assisting the production team, and then full-time hosting BBQs and counter days as an Account Manager. Sarah worked the eastern GTA beat as a rep, and Daniel had an introduction to lighting working as a junior fabricator making counter-top displays. Over the last 18 years Daniel, Mark and Sarah have taken on increasingly senior roles, moving through the ranks up to their current position of VP of Operations, VP Sales, VP USA Sales and Marketing respectively.
In 2016, after 37 years at the helm, Steve took a step back from an active role in Liteline to allow the 2nd Generation to establish their own leadership within the company and the industry. Under the combined guidance of the Silverstein siblings Liteline has emerged as a pillar of the industry, transforming into the recognized and respected leader in innovation, customer service, logistics, and friendliness. Liteline is now the guiding star that others seek for inspiration and sometimes emulation.
2022 marks the year that many founders dream of, after 42 years of profitable operation Liteline has successfully executed a transition to the 2nd generation of leaders. Daniel, Mark and Sarah have acquired formal ownership in Liteline and affiliated companies and are now officially co-equal partners. With this new arrangement the 3 siblings are taking on the title and responsibilities of Co-President. With this new title and role, Liteline will continue revolutionizing lighting and the lighting industry.