March 25, 2022
Liteline Corporation is pleased to announce the hiring of Mike Smith as the National Business Manager.
Reporting to Steve McMullen, Mike will be working alongside Liteline’s agent and factory direct sales team. Mike’s role will focus on driving sales by strengthening and building new customer relationships. In complimenting new product initiatives with aligned customer sales strategies, Mike’s experience and highly professional conduct will greatly benefit the interactions and growth with electrical contractors, distributors, and specifiers.
“Prior to joining Liteline, Mike handled various sales roles with Ideal Supply on both the electrical and industrial side. His vision, a customer-first attitude, and second-to-none leadership skills adds great depth to our customers, our sales team, and the agent network across Canada.” said the company via press release.