Light + Building Digital Extension: New Digital Features of Light + Building 2022

Light + Building Digital Extension

July 20, 2021

The world’s leading trade fair for lighting and building-services technology will be held as a physical event at Frankfurt Fair and Exhibition Centre March 13-18, 2022. At the same time, and for a whole week afterwards, it will be possible to visit this meeting place for the sector digitally. From March 13 to 25, the Light + Building Digital Extension will offer new opportunities for networking, the exchange of knowledge and encounters. During this time, participants will be able to make new contacts, discover innovative products via AI-aided matchmaking, make appointments for web conferences, chat with contacts or take part in the Light + Building complementary program and events streamed by exhibitors.

“We are beginning with a new format and building a bridge between the physical and digital worlds,” explains Iris Jeglitza-Moshage, Senior Vice President Technology Shows, Messe Frankfurt. “Personal encounters are of inestimable value and the heart of our business. And they will continue to be so. Nevertheless, to be able to offer market access to all interested parties, supplementary digital features are now an essential aspect of the programme of all international events.”

With the new format, Light + Building will bring together demand and supply across all borders, continents and time zones thus benefiting all concerned by making them independent of any travel or other restrictions.

The digital platform has three main applications to ensure that everyone finds what they are looking for: on the basis of interests, areas of expertise and language, a digital matchmaking takes place between exhibitors and participants, between the participants themselves and with respect to the program of events.

The digital counter for exhibitors

The majority of companies have experience in organising and running a trade-fair presentation. For many, however, the preparations involved in a physical and digital event are something new. “Good planning and organization are the basis for exploiting the potential of an event to the full,” says Johannes Möller, Brand Management Director, Light + Building. Even before the fair begins, companies can upload and update their digital profile, which is visible in the Light + Building Contactor. There, visitors can find, for example, the corporate profile, contact details, profiles of company contacts, products and presentations. An initial insight into the functions and contact opportunities offered by the Light + Building Digital Extension are already available in brief videos on the Light + Building website at www.light-building.messefrankfurt.com.

Thanks to the digital features, the reach of Light + Building will increase significantly via additional contacts, greater internationality and sustainable content. In addition to meetings at the fair in Frankfurt, new leads can be generated worldwide. “By permitting online participation, we offer our customers the highest degree of flexibility,” explains Johannes Möller. “Thus, each of them can decide individually when and where they communicate with customers. This can be at the Exhibition Centre in Frankfurt or, team structure permitting, staff can reply to inquiries from head office or even from home.”

Every staff member who is linked to the exhibitor profile can answer live contact requests from online visitors while a joint calendar helps plan appointments and fix in advance who will be available when and in which language. Exhibitors have maximum flexibility when it comes to choosing from the time slots offered: they can opt for the whole time parallel to the fair and afterwards digitally, or they can limit contact availability to certain times of day or time zones. Optionally, they can also communicate via the digital platform after the physical event in Frankfurt has closed its doors. Another benefit is the transparent nature of the platform. Additionally, a detailed visitor analysis is possible using general corporate data thanks to digital lead capture. Thus, exhibitors can process their contacts efficiently after the fair.

Networking for visitors

Naturally, visitors can also communicate with each other via the Light + Building Digital Extension. Matches of potential interest are suggested on the basis of questions and visitor behaviour and these matches can be used by visitors to expand their networks. It is also possible for them to make direct contact with each other. Thus, in common with other well-known business platforms, it is possible for visitors to exchange ideas and information.

Program of events: knowledge transfer around the clock

No matter whether on site or digital, it can happen that someone misses one of the events on the complementary programme. For such cases, too, there is a solution: the programme of events at Light + Building, as well as the presentations by exhibitors, will be streamed and all contributions made available as on-demand videos both during and after the fair.

Find out more: https://light-building.messefrankfurt.com/frankfurt/en.html

Related Articles


Changing Scene

  • Congratulations Within – New Appointments for 2022

    November 30, 2022 At Mulvey & Banani, they believe that their success is because of their people, and that people are the most important part of their business. The following individuals have demonstrated excellent aptitude, initiative and leadership amongst their teams. This year, together with their subsidiaries, Mulvey & Banani Audio Visual (MBAV) and Mulvey… Read More…

  • A-Light Wins Two GRANDS PRIX DU DESIGN Awards

    November 29, 2022 A-Light has announced its Relay and Absorb I luminaires have received 2022 GRANDS PRIX DU DESIGN Awards in the 15th edition of the competition. Relay is a PLATINUM winner in the Industrial Design/Lighting Fixture-Indoor category. And Absorb I received GOLD CERTIFICATION in both the Lighting Fixture-Indoor and Product-Acoustic categories. The GRANDS PRIX… Read More…


Design


New Products

  • Eureka Introduces Tangram-Trace Architectural Luminaire

    Eureka Introduces Tangram-Trace Architectural Luminaire

    November 30, 2022 Eureka announced the release of its Tangram-Trace architectural luminaire. Using bold straps and a prismatic lens, Tangram-Trace creates a dramatic aesthetic and provides high quality, diffused linear illumination. It is intended for modern environments such as conference and executive areas, hospitality applications, or reception spaces. Tangram-Trace luminaires are suspended using four-inch-wide straps,… Read More…

  • EarthTronics Introduces Flexible 5”/6” Recessed Ceiling Downlight Trim Kit

    EarthTronics Introduces Flexible 5”/6” Recessed Ceiling Downlight Trim Kit

    November 30, 2022 EarthTronics introduces its 5”/6” LED Recessed Ceiling Light Trim Kit offering five color selectable operations for commercial and residential retrofit and new construction applications. The downlight is CCT selectable and can be easily switched between 2700K, 3000K, 3500K, 4000K and 5000K at time of installation for the desired color temperature.  The 5”/6” LED Recessed… Read More…