LEDVANCE in Canada — Building on a Legacy of Innovation and the SYLVANIA Brand

 

October 11, 2016

Julie Kerr 

LEDVANCE GmbH, a new legally independent lamp manufacturing company born out of the former Osram Lamps business division, aims to bring forward “an almost incomparable depth of experience in terms of light, successful products with strong brands, and high-impact sales team.”

With its newly found independence, the company will be able to solidify its position as one of the world’s leading lamp manufacturers. They will be flexible enough to adapt and respond to the ever-changing market landscape, while continuing to pursue new business options, such as intelligent, networked products.

The name LEDVANCE holds a significant importance to the company and directly reflects the values and standards that it wishes to uphold as it enters the market. “LED” refers to the core product of the business being “light-emitting diode” (LED) technology, but also signifies the triumph of the product itself in today’s market. “ADVANCE” on the other hand, conveys a dedication to forward thinking and a commitment to innovation.

The company will maintain the extensive SYLVANIA product lines, which include incandescent lamps, halogen light sources, fluorescent tubes, and high-pressure discharge lamps, while adding over 200 new LED lamps with innovative technologies in connected lighting solutions, as well as a number of indoor/outdoor industrial and commercial LED lights and panelling with features such as beautiful sleek finishes, lightweight designs, dimming options, and emergency backups.

In the new LEDVANCE in Canada, the company will be able to deliver more quality products to the market more quickly due to their collaborative approach of having quality, R&D, and product development teams all working simultaneously. John Preville, President and CEO of LEDVANCE LTD, cited the new SYLVANIA Contractor Series LED portfolio as an excellent example of how the new companies’ efficiencies are delivering: “This robust family of LED lamps and downlight kits delivers quality light for practically any socket at cost effective price points.”

In Canada, LEDVANCE will utilize and leverage existing products from SYLVANIA across all categories. The benefit for distributors will be a larger, more diverse product offering, from a brand they know and trust.

Preville comments on the impact the switch will have on Canadian distributors:

While much remains the same for Canadian electrical distributors, like our commitment to quality and the SYLVANIA brand, I am excited that the new LEDVANCE is transformed for more speed, more products and more success for our Canadian partners. Canada is a primary focus for LEDVANCE. It is a priority for our company. Our dedicated factor- direct national sales organization is being strengthened, and we maintain our manufacturing operation in Quebec. Our 150+ Canadian employees will continue to meet the needs of our customers each and every day.”

The company will be opening a new Canadian headquarters in Mississauga, ON that will be a progressive office environment that will mirror their commitment to innovation and the Canadian market.

Looking forward, LEDVANCE is up to the challenge of adapting to the rapidly changing industry landscape, as can be demonstrated by their great emphasis on retrofit solutions, smart lighting, and an increased investment in developing both traditional lighting and LED components with their global reach.

LDS had a first look at some of the specific products at an exclusive media event hosted by LEDVANCE LTD earlier this summer. For photos and more information, click here: http://lighting.electricalindustry.ca/changing-scene/1493-sylvania-celebrates-ledvance-with-launch-party.

 

 

 

 

 

 

 

 

 

As of July 2016, LEDVANCE is active in more than 120 countries and employs approximately 9,000 employees.

Find out more about SYLVANIA products from LEDVANCE here: https://www.sylvania.com

Julie Kerr is Associate Editor / Research Associate, Electrical Market.

Related Articles


Changing Scene

  • Congratulations Within – New Appointments for 2022

    November 30, 2022 At Mulvey & Banani, they believe that their success is because of their people, and that people are the most important part of their business. The following individuals have demonstrated excellent aptitude, initiative and leadership amongst their teams. This year, together with their subsidiaries, Mulvey & Banani Audio Visual (MBAV) and Mulvey… Read More…

  • A-Light Wins Two GRANDS PRIX DU DESIGN Awards

    November 29, 2022 A-Light has announced its Relay and Absorb I luminaires have received 2022 GRANDS PRIX DU DESIGN Awards in the 15th edition of the competition. Relay is a PLATINUM winner in the Industrial Design/Lighting Fixture-Indoor category. And Absorb I received GOLD CERTIFICATION in both the Lighting Fixture-Indoor and Product-Acoustic categories. The GRANDS PRIX… Read More…


Design


New Products

  • Eureka Introduces Tangram-Trace Architectural Luminaire

    Eureka Introduces Tangram-Trace Architectural Luminaire

    November 30, 2022 Eureka announced the release of its Tangram-Trace architectural luminaire. Using bold straps and a prismatic lens, Tangram-Trace creates a dramatic aesthetic and provides high quality, diffused linear illumination. It is intended for modern environments such as conference and executive areas, hospitality applications, or reception spaces. Tangram-Trace luminaires are suspended using four-inch-wide straps,… Read More…

  • EarthTronics Introduces Flexible 5”/6” Recessed Ceiling Downlight Trim Kit

    EarthTronics Introduces Flexible 5”/6” Recessed Ceiling Downlight Trim Kit

    November 30, 2022 EarthTronics introduces its 5”/6” LED Recessed Ceiling Light Trim Kit offering five color selectable operations for commercial and residential retrofit and new construction applications. The downlight is CCT selectable and can be easily switched between 2700K, 3000K, 3500K, 4000K and 5000K at time of installation for the desired color temperature.  The 5”/6” LED Recessed… Read More…